At De Beers, we believe natural diamonds can do more than sparkle. They can help societies thrive. They can make life brilliant.
Building Forever is how we translate rarity into responsibility — aiming to help create meaningful impact that endures beyond diamonds for the countries, communities and ecosystems that make our business possible.
The framework is built on critical foundations that cover the wide range of environmental, social and governance activities across the business. As a Group, we have elevated three interconnected goals for 2030 across Livelihoods, Nature and Climate, underpinned by our ongoing commitment to Provenance.
The 2030 goals are grounded in science, and aligned with partner-country priorities, global standards and the UN Sustainable Development Goals.
LIVELIHOODS
Supporting a brighter future through diamonds
Natural diamonds have an inherently human story to tell—through jobs they create, communities they build, and societies they support.
CLIMATE
Innovative thinking and pioneering partnerships
As a global business, De Beers recognises the urgency for tangible collaborative action to tackle the climate crisis, working towards a lower carbon future that benefits everyone.
NATURE
Restoring and protecting biodiversity
Diamonds are one of nature’s greatest and most beautiful treasures, found in some of the world’s most remote, beautiful and wild environments. Working in these ecosystems requires extreme care for nature.
PROVENANCE
Enhancing transparency through diamond provenance
Every natural diamond goes on a unique journey, touching countless lives along the way. We bring these rare, remarkable stones and their stories to light with care, integrity and craft.
Supporting meaningful impact through diamonds
Building Forever is focused on three areas: Livelihoods, Climate and Nature, underpinned by Provenance.
Our commitment to Building Forever
Building Forever sits at the heart of everything we do. From our mining operations in Botswana, Namibia, South Africa and Canada, through to our jewellery stores, Building Forever — along with our Purpose and Values — guides our work, our decisions and our behaviours.
We recognise the journey is never complete, and we will continue to listen and evolve Building Forever for greater, enduring impact. To make life brilliant.
Partnering with host countries
We've been operating through partnerships within our host countries for decades. This gives us a unique perspective on the challenges faced and the solutions possible from the ground up.
Our partnerships
These pioneering partnerships support our Building Forever sustainability strategy. They position us as a true leader in the diamond industry by enabling us to leave a meaningful impact – from our mining operations to the stores where we sell our diamonds.
UN WOMEN
Working together to create a fairer and more equal world.
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NATIONAL GEOGRAPHIC
Addressing one of the most critical conservation challenges in Africa.
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NATURAL DIAMOND COUNCIL
Promoting the beauty, rarity and impact of natural diamonds.
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KELP BLUE
Growing underwater kelp forests to help boost the health of oceans and marine ecosystems.
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ENVUSA
Moving to renewable electricity at Venetia Mine in South Africa.
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STANFORD SEED
Helping entrepreneurs transform peoples’ lives in South Africa, Namibia and Botswana.
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Safety
No diamond is worth illness or injury. We prioritise the health and safety of our people and communities, as well as the integrity of the environment, above all else.
Human rights
Respect for human rights is deeply embedded in our business. We hold ourselves and all those we work with accountable for honouring human rights and conducting human rights due diligence aligned with the United Nations Guiding Principles on Business and Human Rights.
Inclusion and diversity
We strive to enable a working environment where people feel empowered to speak freely and can thrive by bringing their whole self to work. We have continued to increase the representation of women in our workforce and in our leadership roles.
Leadership & Culture
Group Standards and Legal Compliance
Building Forever
Critical foundations
Our approach is built on strong fundamentals of safety, human rights, and equity, diversity and inclusion.
Materiality assessment
We regularly review and assess the material sustainability issues that matter most to our business and to our stakeholders. In 2022, we adopted a double-materiality approach to our materiality review.
UN Sustainable Development Goals
Launched in 2015, the UN Sustainable Development Goals provide a framework for tackling the world’s biggest sustainability challenges. This set of 17 global goals aim to improve people's lives, remove inequality, protect the planet and end poverty. Our three Building Forever focus areas align to the following UN Sustainable Development Goals:
No Poverty
End poverty in all its forms everywhere.
Gender Equality
Ahieve gender equality and empower all women and girls.
Affordable & Clean Energy
Ensure access to affordable, reliable, sustainable and modern energy.
Decent Work & Economic Growth
Promote inclusive and sustainable economic growth, employment and decent work for all.
Industry, Innovation & Infrastructure
Build resilient infrastructure, promote sustainable industrialization and foster innovation.
Reduced Inequalities
Reduce inequality within and among countries.
Climate Action
Take urgent action to combat climate change and its impacts.
Life Below Water
Conserve and sustainably use the oceans, seas and marine resources
Life on Land
Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.
Peace, Justice & Strong Institutions
Promote just, peaceful and inclusive societies.
Partnerships for the goals
Revitalize the global partnership for sustainable development
BUSINESS ETHICS
We set strict requirements for business ethics across our value chain.
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SUSTAINABILITY REPORTS, DATA AND POLICIES
Review and download our latest sustainability reports, data and policies.
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