Polished diamond on brown background
Clear rough diamond in dark mine

Best Practice Principles Assurance Progamme

Through our Best Practice Principles Assurance Programme (BPPs), we have set leading ethical, social and environmental standards. These include human rights and labour conditions, and don’t just apply to us, but to our whole value chain (our operations, our customers and their contractors). In total, this covers over 3000 entities. We verify implementation of these standards annually through independently assured audits.

We also continue to invest in technology and innovative solutions to increase transparency around the provenance and journey of our diamonds, including through GemFair and Tracr, and we look for ways to improve the livelihoods of artisanal miners. 

Our Code of Conduct

Our Code of Conduct

Our Code of Conduct helps us to put our values in action. The Code sets out simply and clearly the basic requirements and behaviours we all need to live up to at work. 

Our Code has the values we all share at its core. It explains the boundaries we must work within every day and brings all our ethical principles and policies together in one place. 

By remaining true to our values and complying with the policies and standards within this Code, we’re demonstrating our commitment to creating sustainable value that makes a real difference.​ 

Our values in practice

Put safety first

Put safety first

We work to consider all risks to people and the environment before proceeding with any activity. We seek to address risks before starting, even if this means not going ahead with it. Zero Harm is always our goal.​

Be passionate

Be passionate

We are exhilarated by the product we​​ sell, the challenges we face and the opportunities we ​create.​

Pull together

Pull together

Being united in purpose and action, we will turn the diversity of our people, skills and experience into an unparalleled source of strength.

Build trust

Build trust

We will always listen first, then act with openness, honesty and integrity so that our relationships flourish.

Show we care 

Show we care 

The people whose lives we touch, their communities, nations and the environment we share, all matter deeply to us. We will always think through the consequences of what we do so that our contribution to the world is real, lasting and makes us proud.

Shape the future

Shape the future

We will find new ways. We will set demanding targets and take both tough decisions and considered risks in our efforts to achieve them. We will insist on excellent execution and reward those who deliver.​​​​​​​