Overview
The importance of diamond provenance
Every natural diamond goes on a unique journey, from deep in the earth to its polished form, touching countless lives along the way.
De Beers has been part of this journey for over a century – shaping how the world understands diamonds. Through deep expertise, global partnerships, and enduring commitment, we bring these rare, remarkable stones — and their stories — to light with care, integrity and craft.
Today, we continue to raise the bar, so that a De Beers diamond is a symbol of trust.
Our commitment
We continue to pioneer on ethical sourcing and innovate on traceability — setting the global standard for diamond provenance.
Our approach
Ethical sourcing: The Best Practice Principles
Each step of the journey for every one of our diamonds is independently monitored through our Best Practice Principles (BPPs) - mandatory ethical, social and environmental standards that apply across our operations, suppliers, and customers: the craftspeople cutting and polishing our diamonds. These Principles provide robust, independent assurance on how our diamonds are sourced and handled, setting a benchmark for the industry.
Our approach
Blockchain enabled traceability: Tracr
Tracr is our cutting-edge, blockchain-enabled traceability platform. It allows our customers to trace individual diamonds back to their country of origin and better understand their impact. Tracr is the world’s leading digital diamond traceability platform and is open to the wider industry, helping drive transparency at scale.
Our approach
Artisanal mining standards: GemFair
Ethical sourcing also means supporting the most vulnerable people in the diamond value chain. Our GemFair programme helps transform the future of artisanal and small-scale mining, providing equipment and safety support, training, development and a transparent, fair route to market.
GemFair helps strengthen communities and raise standards by making local artisanal sourcing safer, fairer and more accountable.
Institute of Diamonds: Enhancing confidence in the natural diamond industry
We uphold a fundamental promise of accuracy, knowledge and unparalleled service. Our experts employ comprehensive analysis techniques, combining cutting-edge technology and decades of skill, to ensure that every diamond we assess meets the highest standards of authenticity and quality.
Upstream Technology
De Beers Upstream Technology specialises in developing technological solutions for our mining and discovery operations. The division’s integrated systems and engineering capabilities improve safety, efficiency and profitability, helping us achieve excellence in mining. We provide technical services, technology products and holistic marine and land-based mining systems and solutions, based on our leading-edge expertise.
Tracr: The future of diamond traceability
Tracr is the world’s leading digital platform for tracing natural diamonds from source at scale. It gives customers the ability to explore the provenance, authenticity and the unique journey a diamond has taken along the diamond value chain.
Institute of Diamonds: Enhancing confidence in the natural diamond industry
We uphold a fundamental promise of accuracy, knowledge and unparalleled service. Our experts employ comprehensive analysis techniques, combining cutting-edge technology and decades of skill, to ensure that every diamond we assess meets the highest standards of authenticity and quality.
Upstream Technology
De Beers Upstream Technology specialises in developing technological solutions for our mining and discovery operations. The division’s integrated systems and engineering capabilities improve safety, efficiency and profitability, helping us achieve excellence in mining. We provide technical services, technology products and holistic marine and land-based mining systems and solutions, based on our leading-edge expertise.
Tracr: The future of diamond traceability
Tracr is the world’s leading digital platform for tracing natural diamonds from source at scale. It gives customers the ability to explore the provenance, authenticity and the unique journey a diamond has taken along the diamond value chain.
Innovation & Technology
As the world’s leading diamond company, De Beers prioritises innovation and technology. Our global teams of scientists and engineers deliver innovations that help advance new mining technology and rough diamond sorting machines to technology that documents the journey of a diamond. We also create industry-leading instruments, including an unrivalled suite of diamond verification devices.
Our experts are skilled in diamond characterisation, design, electronics, mechanics and imaging technology. They collaborate with a range of organisations, including trade associations, gemmological laboratories, and some of the world’s most innovative research teams.
Sustainability Reports
Our sustainability report comes out every year and highlights our progress against our Building Forever strategy.