Natural diamonds are more than beautiful gemstones – they can help build a brighter future. Natural diamonds can fuel nations, empower communities, support livelihoods and champion conservation efforts.
Our sustainability strategy, known as Building Forever, underpins our efforts to create meaningful impact for people and places where our diamonds are discovered. It unites our business around three key areas, Livelihoods, Climate and Nature, underpinned by Provenance, where we have a unique ability to drive impact, aligned with stakeholder priorities. By building productive collaborations around the world, we are working to shape a brighter and more beautiful future through diamonds.
LIVELIHOODS
Supporting a brighter future through diamonds
Since 2018, we have supported over 45,000 jobs beyond our operations in the southern African countries where we have mining operations.
CLIMATE
Innovative thinking and pioneering partnerships
We are committed to playing our part in limiting global warming to 1.5°C above pre-industrial levels in line with the 2015 Paris Agreement.
NATURE
Restoring and protecting biodiversity
Over 200,000 acres of land has been restored and protected through rewilding efforts over 5 decades.
PROVENANCE
Enhancing transparency through diamond provenance
We continue to work tirelessly to advance industry standards and enhance the transparency of diamond provenance
Creating a positive impact
Building Forever is focused on three areas: Livelihoods, Climate & Nature, all underpinned by Provenance.
Partnering with host countries
We've been operating through partnerships within our host countries for decades. This gives us a unique perspective on the challenges faced and the solutions possible from the ground up.
Our partnerships
These pioneering partnerships support our Building Forever sustainability strategy. They position us as a true leader in the diamond industry by enabling us to leave a meaningful impact – from our mining operations to the stores where we sell our diamonds.
UN WOMEN
Working together to create a fairer and more equal world.
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NATIONAL GEOGRAPHIC
Addressing one of the most critical conservation challenges in Africa.
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NATURAL DIAMOND COUNCIL
Promoting the beauty, rarity and impact of natural diamonds.
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KELP BLUE
Growing underwater kelp forests to help boost the health of oceans and marine ecosystems.
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ENVUSA
Moving to renewable electricity at Venetia Mine in South Africa.
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STANFORD SEED
Helping entrepreneurs transform peoples’ lives in South Africa, Namibia and Botswana.
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Safety
No diamond is worth illness or injury. We prioritise the health and safety of our people and communities, as well as the integrity of the environment, above all else.
Human rights
Respect for human rights is deeply embedded in our business. We hold ourselves and all those we work with accountable for honouring human rights and conducting human rights due diligence aligned with the United Nations Guiding Principles on Business and Human Rights.
Inclusion and diversity
We strive to enable a working environment where people feel empowered to speak freely and can thrive by bringing their whole self to work. We have continued to increase the representation of women in our workforce and in our leadership roles.
Leadership & Culture
Group Standards and Legal Compliance
Building Forever
Critical foundations
Our approach is built on strong fundamentals of safety, human rights, and equity, diversity and inclusion.
Materiality assessment
We regularly review and assess the material sustainability issues that matter most to our business and to our stakeholders. In 2022, we adopted a double-materiality approach to our materiality review.
UN Sustainable Development Goals
Launched in 2015, the UN Sustainable Development Goals provide a framework for tackling the world’s biggest sustainability challenges. This set of 17 global goals aim to improve people's lives, remove inequality, protect the planet and end poverty. Our three Building Forever focus areas align to the following UN Sustainable Development Goals:
No Poverty
End poverty in all its forms everywhere.
Gender Equality
Ahieve gender equality and empower all women and girls.
Affordable & Clean Energy
Ensure access to affordable, reliable, sustainable and modern energy.
Decent Work & Economic Growth
Promote inclusive and sustainable economic growth, employment and decent work for all.
Industry, Innovation & Infrastructure
Build resilient infrastructure, promote sustainable industrialization and foster innovation.
Reduced Inequalities
Reduce inequality within and among countries.
Climate Action
Take urgent action to combat climate change and its impacts.
Life Below Water
Conserve and sustainably use the oceans, seas and marine resources
Life on Land
Sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.
Peace, Justice & Strong Institutions
Promote just, peaceful and inclusive societies.
Partnerships for the goals
Revitalize the global partnership for sustainable development
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Business ethics
We set strict requirements for business ethics across our value chain.
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Sustainability reports, data and policies
Review and download our latest sustainability reports, data and policies.
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