Building Forever is our commitment to creating a positive lasting impact that will endure well beyond the discovery of our last diamond.
It is our blueprint to a better future – one that is fairer, safer, cleaner and healthier, where safety, human rights and ethical integrity continue to be paramount, where communities thrive, and where the environment is protected.
Building Forever sits at the heart of everything we do. From our mining operations in Botswana, Namibia, South Africa and Canada, through to the stores where we sell our diamonds, Building Forever guides our work, our decisions and our behaviours.
Our approach is built on concrete foundations, priorities and initiatives that have helped form our strategy, our ethos and our DNA for decades, such as our commitment to the protection of human rights and safety. Layered on to this foundation, we are focused on Building Forever through four core pillars, with a powerful vision for each. Through these pillars we strive to protect the natural world, partner for thriving communities, accelerate equal opportunity, and lead ethical best practices across the industry. Together, our Building Forever pillars will help us achieve our vision for a better future for people and our planet.