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De Beers Group today announced that Wesley Tucker will step down from his role as Chief Executive Officer of Tracr and leave the business at the end of February 2026.
Wesley joined De Beers Group in April 2021 as Head of Digital Transformation before taking on the role of CEO of Tracr, the blockchain technology platform and diamond traceability business developed by De Beers Group. During his tenure, he has been instrumental in transforming Tracr from a pilot initiative into the diamond industry’s leading digital traceability platform, setting new benchmarks for provenance and transparency.
Under Wesley’s leadership, Tracr has grown significantly with more than four million diamonds being registered on the platform, which has earned global recognition and been listed three times on the Forbes Blockchain 50. He expanded Tracr’s ecosystem through strategic partnerships with GIA, Sarine Technologies and leading manufacturers, suppliers and retailers, while introducing capabilities that enable full lifecycle provenance, including country-of-origin certification for polished diamonds over 50 points sourced from De Beers Group.
Paul Rowley, EVP Diamond Trading, said: “With Tracr now past its formative stage and accelerating into its scaling phase, this is a natural point for Wes to step back after very successfully guiding the platform through its foundational journey. His leadership, vision and commitment have positioned Tracr strongly for the future, and we wish him every success in the next chapter of his career.”
An announcement regarding his successor will be made in due course.
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About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers London and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach to sustainability that underpins our efforts to create meaningful impact for the people and places where our diamonds are discovered. Building Forever focuses on three key areas where, through collaborations and partnerships around the globe, we have an enhanced ability to drive positive impact; Livelihoods, Climate and Nature. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.