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De Beers Group is built around forever.

From the formation of our diamonds over billions of years ago to the timeless emotions they represent for those who buy them, diamonds are the closest thing to forever that we can hold in our hands.

De Beers Group is committed to what we call ‘Building Forever,’ ensuring we are creating a positive lasting legacy that will endure well beyond the recovery of our last diamond.

Protecting the Natural World

We take our environmental responsibility seriously. We work to minimise the effects of our operations, investing significantly to find a balance between economic growth and long-term sustainability.

Our efforts to protect the natural world include land and marine conservation, as well as rehabilitation after a mine closes. Weare committed not just to minimising our footprint, but to ensuring that overall, we have a positive impact on nature to protect it for generations to come.


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Leading Ethical Practices Across the Industry

At De Beers Group, we work tirelessly to advance industry standards and provide greater transparency around natural diamonds.

We have set leading ethical, social and environmental standards, including on human rights and labour conditions, not just for ourselves, but for our whole value chain – covering over 300,000 people through our Best Practice Principles programme.

We also continue to invest in technology and innovative solutions to increase transparency around the provenance and journey of our diamonds.

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Standing with Women and Girls

At De Beers Group, we hold our commitment to standing with women and girls close to our hearts; it’s not just the right thing to do for society, it makes business sense.

Key to our approach is providing opportunities for women and girls in our producer countries. We are particularly focusing on developing programmes to support women micro-entrepreneurs in our southern African host countries, and promoting STEM (science, technology, engineering and mathematics) subjects and careers for girls and young women across all the regions we operate in.

We are also challenging gender stereotypes through our diamond marketing campaigns and by working with UN Women’s HeForShe movement to engage and motivate men to be advocates for change.

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Partnering for Thriving Communities

At De Beers Group, we have a long history of working in partnership with government and local communities to ensure the revenues from diamonds have a positive lasting effect for the areas and people where they are discovered.

Key to our approach is working hand-in-hand with both global and local stakeholders to listen, understand and be best positioned to provide support where it is needed most.

This includes building livelihoods in our host communities through enterprise and supplier development support, providing access to education and skills development opportunities and investing in campaigns, programmes and facilities to achieve health and wellbeing targets, prioritised for local contexts.

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Sustainability & Ethics

Learn more about the people, programmes and initiatives
that encompass ‘Building Forever’ - our commitment to
creating a positive lasting impact that will endure well
beyond the recovery of our last diamond.

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