We are regarded as a global authority in the diamond verification industry, with expert researchers that are developing new techniques and technologies to distinguish natural diamonds from other diamond stimulants, such as laboratory-grown diamonds (LGDs).
In 2025, we launched DiamondProof – an innovative new diamond verification technology that allows consumers to see instantly if their diamond is natural, bringing greater transparency and trust to the diamond-buying experience.
A matter of trust and transparency
Natural diamonds are formed over billions of years deep within the Earth’s mantle, while LGDs are created within weeks using advanced technology. However, many consumers believe that LGDs are indistinguishable from natural diamonds.
Through DiamondProof, we address consumer confusion about natural and LGDs during the diamond purchasing process. We enable retailers to provide clear, fast and reliable information to customers who want assurance that their diamond is a natural and one-of-a-kind gem.
Innovation at the retail counter
DiamondProof can screen loose diamonds and those set in jewellery within seconds, harnessing cutting-edge technology to detect unique characteristics found only in natural diamonds. Importantly, our technology has a zero per cent false positive rate – meaning that DiamondProof will never pass a natural diamond as an LGD.