News from our businesses and markets

Forevermark opened its expansive salon today at LUXURY 2015. The 5,300 sq. ft. salon space provides an immersive brand experience and inspires attendees to lead positive change in the diamond industry.

Guests entered the salon to find the full scope of Forevermark diamond product available from all 26 Forevermark suppliers including two new collections from partners The Dalumi Group and The Pluczenik Diamond Company:

• Forevermark Golden Diamonds, a joint offering from Forevermark and The Dalumi Group, features .50ct+ yellow Forevermark diamonds ranging in color from Light Yellow to Fancy Vivid Yellow, set in handcrafted, one of a kind platinum jewelry. The Forevermark Light Yellow color grade spans O to Z and meets the Forevermark Diamond Institute’s stringent standards for beauty. 
• The Integré Collection, the two-time winner of the Forevermark Solitaire Diamond Design contest, is also featured in the salon. The entirety of the collection is on view at the Pluczenik Diamond Company pedestal in the salon. 

The interactive space is a resource to visitors to learn about Forevermark’s latest programs including: marketing and public relations activities; partnership materials including the new brand environment program, visual merchandizing and packaging, and training resources; complete access to product offers highlighting bridal collections and the Forevermark Exceptional Diamond Collection.

Appointments are available throughout the week with Forevermark suppliers and brand representatives. Attendees are encouraged to enjoy the Forevermark lounge area throughout the show.