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De Beers Group today announced that Nancy Liu will become the new De Beers Forevermark CEO, stepping up from her current role as COO and taking over the day to day responsibility for the leading diamond brand.
Stephen Lussier, Executive Vice-President of Consumer & Brands for De Beers Group, will continue to oversee the strategic role De Beers Forevermark plays within the Group’s brand portfolio as De Beers Forevermark Chairman. However, by stepping away from the day to day accountability for De Beers Forevermark, Stephen will be able to increase his focus on shaping De Beers Group’s strategy at the consumer level.
Stephen Lussier said: “This is a moment of great opportunity for diamonds. As symbols of nature, uniqueness and positive social impact, they have huge potential to inspire consumers of all ages, and with a new CEO at the helm for De Beers Forevermark I will be able to spend more time ensuring we build even stronger consumer connections with these miracles of nature across all our activities.
“Fortunately, we have an outstanding candidate to take over as CEO of De Beers Forevermark. As the brand sees rapid growth in Asia, Nancy’s exceptional expertise and knowledge of the region provide us with excellent continuity as De Beers Forevermark goes from strength to strength.”
Nancy Liu said: “At De Beers Forevermark, we’ve come a very long way in a very short space of time, yet we believe the future will be even more exciting. The brand has taken a number of bold steps in recent years, and the positive consumer response to these show that there’s a real resonance with our approach. As we continue to develop consumer concepts, campaigns, products and designs, De Beers Forevermark will play a vital role in the diamond ecosystem for diamantaires, designers, jewellers and consumers, and I’m delighted I’ll be leading the business as it writes its next chapter.”
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About De Beers Group
De Beers Group is a member of the Anglo American plc group. Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. As part of the company’s operating philosophy, the people of De Beers Group are committed to ‘Building Forever’ by making a lasting contribution to the communities in which they live and work, and transforming natural resources into shared national wealth. For further information about De Beers Group, visit www.debeersgroup.com.