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De Beers Forevermark has unveiled the De Beers Forevermark Black Label Collection, a new generation of beautiful fancy shape diamond cuts creating an exceptional sparkle.

A diamond’s beauty is intrinsically related to light and how it travels within the diamond. De Beers Forevermark has developed its own proprietary technology that maximizes the brilliance of each diamond through perfect symmetry cut and unprecedented accuracy in every shape.

Available in oval, square, cushion, heart and round shapes, the De Beers Forevermark Black Label Collection is the most exclusive collection of diamond cuts ever conceived. Each diamond releases a dazzling light and reveals its inner beauty in all shapes.

The De Beers Forevermark Black Label Collection is the result of years of research by diamond experts that have defined new standards of beauty for fancy shape diamonds.

Stephen Lussier, CEO of De Beers Forevermark, comments: :In our constant pursuit of absolute beauty, we are proud to unveil this new exclusive range of beautiful diamonds. Since the launch of the brand, we have used technology and our diamond expertise to serve beauty. The De Beers Forevermark Black Label Collection sets new standards of excellence for fancy shape diamonds that will appeal to aesthete."

While each Forevermark Black Label diamond has been individually selected, is responsibly sourced and meets stringent standards of beauty, as all De Beers Forevermark diamonds, the exclusive collection goes even further, achieving unrivalled sparkle in every cut.

Cutting a De Beers Forevermark Black Label diamond requires exceptional craftsmanship to maintain flawless symmetry through the perfect proportions of the facets, allowing a 'Compass of Light'™ to emerge: a symmetrical arrow pattern that makes Forevermark Black Label diamonds sparkle like no other.

For the first time, fancy shape diamonds are able to exhibit brilliance, fire and scintillation comparable to round brilliant cuts, establishing a new collection of diamonds with unmatched brilliance.

The Forevermark Black Label collection will be launched in the US at the end of the year and in other markets in 2017. It will be exclusively available with De Beers Forevermark Jewellers.

For further information about De Beers Forevermark, please contact:

Christine Boubee
[email protected]

Francesca Ungarelli
[email protected]

Or please visit www.forevermark.com.

Notes to Editors

ABOUT DE BEERS FOREVERMARK

Every De Beers Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every De Beers Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.

DE BEERS FOREVERMARK DIAMONDS ARE BEAUTIFUL: BEYOND THE 4C’s

De Beers Forevermark goes beyond the standard 4Cs to select diamonds that are among the most beautiful in the world. Assessing the inherent quality of the rough diamonds, the quality of the polished, De Beers Forevermark also applies cutting and polishing standards far stricter than the industry norm.

DE BEERS FOREVERMARK DIAMONDS ARE RARE

Less than one per cent of the world’s diamonds are worthy of the De Beers Forevermark inscription.

DE BEERS FOREVERMARK DIAMONDS ARE RESPONSIBLY SOURCED

Each De Beers Forevermark diamond is responsibly sourced and embodies our principles of integrity, opportunities for women and our dedication to protect the natural world.

The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.

DE BEERS FOREVERMARK INSCRIPTION AND GRADING

Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. Featured on the personalised De Beers Forevermark Diamond Grading Report which comes with every De Beers Forevermark diamond, the individual identification number inscribed on each De Beers Forevermark diamond is just 1/5000th the width of a human hair. It can only be seen using a special De Beers Forevermark viewer at Authorised De Beers Forevermark Jewellers. 

De Beers Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 128 years of diamond expertise. De Beers Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised De Beers Forevermark Jewellers. 

For more information and to find your nearest Authorised De Beers Forevermark Jeweller offering De Beers Forevermark Grading Reports, go to www.forevermark.com.