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The De Beers Group of Companies announces that De Beers Forevermark has launched in Hungary, Thailand and South Korea. It is now available in more than 1,700 outlets in 38 consumer markets.
De Beers Forevermark launched in Hungary with R-A Diamonds, a leading distributor and wholesaler for fine diamond jewellery and loose diamonds. R-A Diamonds has selected an initial eight independent retailers to distribute De Beers Forevermark diamonds. This move strengthens De Beers Forevermark’s position in Europe, where it is present in Turkey and the UK.
The brand’s launch in Thailand took place with the opening of an exhibition at Siam Paragon, one of the largest department stores in Bangkok, ahead of Valentine’s Day. Together with its new licensee partner, Jubilee - Thailand’s largest diamond retail chain - De Beers Forevermark will be available in stores across the country.
De Beers Forevermark has also launched in South Korea with licensee partner, Golden Dew, who has started selling the brand in 11 of their stores. Founded in 1989 as Korea’s first jewellery brand, Golden Dew is now present in over 70 department stores across the country and synonymous with wedding jewellery.
Stephen Lussier, De Beers Forevermark CEO, said: “De Beers Forevermark has enjoyed remarkable growth since it was established eight years ago. Hungary, Thailand and South Korea are very promising markets with high growth potential. We are also thrilled to share De Beers Forevermark’s assurance of rarity, beauty and responsible sourcing with our new partners.”
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ABOUT THE DE BEERS GROUP OF COMPANIES
De Beers is a member of the Anglo American group. Established in 1888, De Beers is the world’s leading diamond company with unrivalled expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers employs more than 20,000 people (directly and as contractors) across the diamond pipeline, and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. As part of the company’s operating philosophy, the people of De Beers are committed to Living up to Diamonds by making a lasting contribution to the communities in which they live and work, and transforming natural resources into shared national wealth. For further information about De Beers visit www.debeersgroup.com.