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De Beers Forevermark, the diamond brand from De Beers Group, today announced it will launch in five jewellery stores in Belgium through a partnership with Gautam Diamonds.
De Beers Forevermark jewellery will be available in Gautam stores in the historic Grand Place/Grote Markt and Galerie de la Reine/Koninginnegalerij in the city, as well as in three Antwerp Diamonds by Gautam stores in Brussels Airport.
The official launch will take place on 11 December in the Galerie de la Reine store from 7pm, and will include a display of some of the De Beers Forevermark Red Carpet Collection, featuring pieces that have been worn by A-list celebrities at renowned awards ceremonies.
The launch brings the total number of countries where De Beers Forevermark is available to 34, and further extends the brand’s presence in Europe, following the announcement last year of new retail partnerships in Germany, France and Italy.
De Beers Forevermark CEO, Nancy Liu, said: “We look forward to working with Gautam in their historic locations in the heart Brussels and at the airport. Bringing the De Beers Forevermark story and brand promise of diamonds that are beautiful, rare and responsibly-sourced to new countries in Europe has been a great success in recent years and we look forward to a bright future in Belgium.”
Gautam Diamonds Managing Director Yudhi Gautam said: “Finding a partner like De Beers Forevermark that has a respected brand offering that resonates with consumers and matches our own commitments so well is truly exciting. We are delighted to start this journey and look forward to the successes ahead.”
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About De Beers Forevermark
Every De Beers Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to protection of the natural world. Each De Beers Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met De Beers Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business. De Beers Forevermark goes beyond the standard 4Cs to select diamonds that are genuine, natural and untreated. Every De Beers Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every De Beers Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced. De Beers Forevermark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance. Less than one percent of the world’s natural diamonds are worthy of the De Beers Forevermark inscription. De Beers Forevermark is the diamond brand from The De Beers Group of Companies and benefits from 130 years of diamond expertise. For more information and to find your nearest Authorised De Beers Forevermark Jeweller go to www.forevermark.com
About Gautam Diamonds
The story of Antwerp Diamonds by Gautam began in 1985 in the heart of the diamond capital Antwerp. In 1985, Vinod Gautam founded Gautam Diamonds through his vision and lifelong passion for diamonds, creating exceptional memories ever since. Yudhi, his son is now Managing Director. The Gautam Diamonds brand operates in the heart of Brussels the in the in both the historic Grand Place and in the newest store in the Galeries Royales Saint-Hubert. In Brussels Airport, Zaventem, the Antwerp Diamonds retail brand is present in both Terminal A and B.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of the De Beers Group strategy as it develops its portfolio of brands, including De Beers Jewellers and De Beers Forevermark, and other pioneering solutions, such as recently launched diamond sourcing and traceability initiatives Gemfair and Tracr. De Beers Group employees are committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – one that is fairer, safer, cleaner and healthier; where safety, human rights and ethical integrity continue to be paramount; and where communities thrive and the environment is protected. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.