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De Beers Group today announced its De Beers Forevermark diamond brand has inscribed its two millionth diamond at the De Beers Forevermark Diamond Institute in Surat. The 3.48 carat round brilliant stone has been inscribed with a unique ‘2,000,000’ serial number.
The milestone follows the announcement in February this year of De Beers Forevermark being available in more than 2,000 retail outlets worldwide.
The US$10 million Surat facility is one of the most technically advanced diamond inscription and grading centres in the world, employing around 100 highly skilled diamond workers.
The De Beers Forevermark Diamond Institute provides an accurate and reliable grading service for each De Beers Forevermark diamond, selecting and inscribing De Beers Forevermark diamonds with a unique identification number.
The two millionth diamond will be set in a piece of jewellery at the De Beers Forevermark Design and Innovation Centre in Milan, Italy, and will ultimately become part of the brand’s exclusive red carpet collection.
Stephen Lussier, CEO of De Beers Forevermark, said: “The individual inscription is a unique feature of every De Beers Forevermark diamond. It’s not only a symbol of the exceptional standards of the diamond’s beauty, but also represents our commitment to responsible sourcing, tracing each diamond along its journey and ensuring strict business, environmental and social standards are met at every step.
“By providing an accurate and reliable grading and inscription service, our world-leading Surat facility plays an important role in ensuring consumers can have the highest levels of confidence when purchasing a De Beers Forevermark diamond. The brand’s message is increasingly resonating with consumers worldwide, as this latest milestone shows.”
De Beers Forevermark has experienced steady growth in demand from Indian consumers since launching in the country in 2011. It is now available in more than 190 retail outlets nationwide.
Each De Beers Forevermark diamond is inscribed with the De Beers Forevermark icon and a unique identification number. Invisible to the naked eye, the inscription is the Forevermark promise of beauty, rarity and responsible sourcing.
De Beers Forevermark was launched in 2008 with the promise of diamonds that are beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become De Beers Forevermark.
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Notes to Editors
More information on De Beers Forevermark can be found at www.forevermark.com.
An illustration, highlighting the journey of a De Beers Forevermark diamond, can be downloaded from the bottom of this page.
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About De Beers Forevermark
Every De Beers Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every De Beers Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.
DE BEERS FOREVERMARK DIAMONDS – BEYOND THE 4Cs
De Beers Forevermark goes beyond the standard 4Cs to select diamonds that are genuine, natural and untreated. Assessing the inherent quality of the rough diamonds, De Beers Forevermark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance.
DE BEERS FOREVERMARK DIAMONDS ARE RARE
Less than one percent of the world’s diamonds are worthy of the De Beers Forevermark inscription.
DE BEERS FOREVERMARK DIAMONDS ARE RESPONSIBLY SOURCED
Each De Beers Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to protection of the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.
DE BEERS FOREVERMARK INSCRIPTION AND GRADING
Each De Beers Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met De Beers Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The De Beers Forevermark inscription is placed on the table facet of a De Beers Forevermark diamond. Invisible to the naked eye, the inscription is 1/5000th of a human hair and can only be seen using a special De Beers Forevermark viewer available at Authorised De Beers Forevermark Jewellers. Authorised De Beers Forevermark Jewellers are able to supply a De Beers Forevermark Diamond Grading Report to their customers providing an accurate blueprint of the qualities - cut, colour, clarity and caratage - of each De Beers Forevermark diamond. De Beers Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 125 years of diamond expertise. De Beers Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised De Beers Forevermark Jewellers. For more information and to find your nearest Authorised De Beers Forevermark Jeweller go to www.forevermark.com.
About De Beers Group
De Beers Group is a member of the Anglo American plc group. Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. As part of the company’s operating philosophy, the people of De Beers Group are committed to ‘Building Forever’ by making a lasting contribution to the communities in which they live and work, and transforming natural resources into shared national wealth. For further information about De Beers Group, visit www.debeersgroup.com.