News from our businesses and markets

News from our businesses and markets

De Beers Forevermark expands exceptional diamond program
De Beers Forevermark expands exceptional diamond program
18 Mar 2015

Following an 18-month pilot program, De Beers Forevermark announced it will be expanding its De Beers Forevermark Exceptional Diamond Program.

The De Beers Forevermark Exceptional Diamond Program provides added value for 5+ carat diamonds of superior quality through the  De Beers Forevermark story and brings to life the remarkable journey of each Exceptional Diamond. With two suppliers, Julius Klein Group and Premier Gem, there is an expanded assortment of diamonds, with more  De Beers Forevermark Jewelers participating in the program. The program will continue to be limited to select retailers based on the availability of these extremely rare diamonds.

Each diamond in the collection is accompanied by a customized booklet documenting the diamonds individual journey.  The program leverages  De Beers Forevermark's ability to harness storytelling of the unique journey of each diamond, emphasizing quality and craftsmanship, to appeal to affluent consumers.

 De Beers Forevermark was built on the promise that each diamond must be beautiful, rare and responsibly sourced. The  De Beers Forevermark Exceptional Diamond Collection represents the pinnacle of that promise: some of the earth’s most magnificent creations, in carat weights that demonstrate just how magical and stunning nature’s beauty can be. These diamonds are truly in a class of their own.