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The De Beers Group of Companies today announced that its Auction Sales business will conduct viewings of Exceptional and Special Stones at the International Institute of Diamond Valuation (IIDV) offices in New York, ahead of its Cycle 6 auctions.

This will be the first time that De Beers’ Auction Sales business conducts viewings in the US. The viewings will take place from 28 June – 30 June 2016, with the auction scheduled on 20 July.

Neil Ventura, Executive Vice President of Auction Sales, said: “We are delighted to start hosting viewings of our Exceptional and Special Stones in New York. We constantly seek ways of improving the levels of convenience and service we can provide our customer base and this represents an important step forward for both existing and potential customers based in the US. We are looking forward to including a wider range of products in future viewings.”

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About The De Beers Group of Companies

De Beers is a member of the Anglo American group. Established in 1888, De Beers is the world’s leading diamond company with unrivalled expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers employs more than 20,000 people (directly and as contractors) across the diamond pipeline, and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. As part of the company’s operating philosophy, the people of De Beers are committed to Living up to Diamonds by making a lasting contribution to the communities in which they live and work, and transforming natural resources into shared national wealth. For further information about De Beers visit www.debeersgroup.com.