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New partnership with Partridge Jewellers will see De Beers Forevermark jewellery available in three cities across the country
The De Beers Group diamond brand, De Beers Forevermark, has announced that it is to launch in three stores in New Zealand.
Partnering with Partridge Jewellers and focusing on the high-end Black Label Collection, De Beers Forevermark jewellery will be available in Partridge Jewellers in Auckland, Wellington and Christchurch.
The official launch will be supported by an advertising campaign which will include print, digital and billboard advertisements. The launch brings the total number of countries where De Beers Forevermark is available to 35.
Nancy Liu, CEO of De Beers Forevermark, said: “This is an exciting moment in the De Beers Forevermark story. Partnering with one of New Zealand’s oldest and most respected family jewellery chains to bring De Beers Forevermark’s brand promise of diamonds that are beautiful, rare and responsibly sourced to New Zealand. We look forward to a long and successful future in New Zealand.”
Grant Partridge, Partridge Jewellers Director, said: “Partridge Jewellers has been satisfying the needs of New Zealanders for beautiful diamonds for six generations. We are honoured to have been appointed by De Beers Forevermark as their exclusive representative in New Zealand for the most stunning diamonds. As they are a cut above the rest, we now have even more confidence in our ability to supply the best diamonds to our valued clientele.”
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About De Beers Forevermark
Every De Beers Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to protection of the natural world. Each De Beers Forevermark diamond undergoes a journey of rigorous selection and is inscribed with an icon and individual number as an assurance that it has met De Beers Forevermark’s exceptional standards of beauty, rarity and that it is responsibly sourced. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business. Every De Beers Forevermark diamond is a natural, unique and a precious gift of nature. De Beers Forevermark goes beyond the standard 4Cs to select diamonds that are genuine and untreated. De Beers Forevermark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance. Less than one percent of the world’s natural diamonds are eligible to be inscribed as De Beers Forevermark. De Beers Forevermark is the diamond brand from De Beers Group and benefits from over 130 years of diamond expertise. For more information and to find your nearest Authorised De Beers Forevermark Jeweller please visit www.forevermark.com
About Partridge Jewellers
Spanning 6 generations and almost 200 years, Partridge Jewellers are one of New Zealand’s oldest family run businesses. We are committed to bringing our customers the very best quality and value jewellery. We are also dedicated to providing the finest after sales customer care that we possibly can. This is why, in order to ensure that your purchases are expertly maintained and cared for, we employ a highly skilled team of craftsmen who are always available to meet your individual requirements. Partridge Jewellers will provide you with: A "Certificate of Authenticity" for each piece of jewellery purchased, A life-time cleaning service, free of charge, and a free inspection to advise of any repair requirements. Watches are covered under an international brand warranty. We design and manufacture much of the jewellery we sell, including a bespoke service for one-off pieces. Partridge Jewellers is a registered member of the New Zealand Jewellers and Watchmakers Association.
De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of the De Beers Group strategy as it develops its portfolio of brands, including De Beers Jewellers and De Beers Forevermark, and other pioneering solutions, such as recently launched diamond sourcing and traceability initiatives GemFair and Tracr. De Beers Group employees are committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – one that is fairer, safer, cleaner and healthier; where safety, human rights and ethical integrity continue to be paramount; and where communities thrive and the environment is protected. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.