The world's leading diamond company
Who we are
Founded in 1888 in South Africa, De Beers Group is the world’s leading diamond company, active across the diamond discovery and recovery pipeline with offices, operations and retail activity in 36 countries.
We recover a third of the world’s rough diamonds from the deserts of southern Africa and the depths of the South Atlantic Ocean, to the Canadian Arctic, working alongside our joint venture partners in Botswana, Canada, Namibia and South Africa.
Our Purpose is to Make Life Brilliant
Diamonds bring beauty to the world. But they do so much more. Our diamonds and our business make an impact in a deep and meaningful way, helping to make life brilliant for our people, our customers and the world around us.
- For our colleagues, a brilliant life means realising one’s full potential.
- For our partner communities, a brilliant life means a thriving and resilient future, lasting long after our last diamond has been recovered.
- For the natural world, a brilliant life means a balanced and flourishing planet.
- And for the people who give and wear our diamonds, a brilliant life means expressing their most meaningful emotions with a precious symbol that lasts forever and can be worn with pride.
The world’s leading diamond company
De Beers Group thrives on the creativity, passion and knowledge of our people. We offer opportunities for personal and professional growth and a supportive workplace where safety comes first.
We encourage new ideas and the courage to take calculated risks. and recognise that the strength of our team comes from our diversity.
24,700
2024 PRODUCTION OF ROUGH DIAMONDS
29 %
SHARE OF GLOBAL ROUGH DIAMOND PRODUCTION
Over 135 YEARS
OF DIAMOND EXPERTISE
World’s leading diamond experts
Our business
De Beers is the world’s leading diamond company with expertise in the discovery, mining and marketing of diamonds. But that just scratches the surface of what we do.
Discovery
- Focused on Angola, with ability to discover new opportunities globally
Mining Operations
- Managed operations: Venetia Mine – South Africa; Gahcho Kué Mine – Canada
- Debswana Joint Venture: Jwaneng Mine, Orapa Mine, Letlhakane Mine, Damtshaa Mine – Botswana
- Namdeb Joint Venture: Southern Coastal Mines, Orange River Mines (Daberas, Sendelingsdrif) – Namibia
- Debmarine Namibia: Seven vessels recovering diamonds from the Atlantic Ocean
- Global Sightholder Sales: From Botswana, Namibia and South Africa. Sells 90% of our rough diamonds via contracts with customers around the world.
- Auction Sales: Headquartered in Botswana, offers approximately 10% of De Beers rough diamonds via an online auction platform.
- De Beers Group Science & Technology:
- Diamond experts in Botswana, South Africa, India, and the United Kingdom focus on research into diamond technology and innovation to keep the industry moving forward.
- De Beers Group Verification - diamond screening instruments ensure integrity across the diamond jewellery supply chain.
- Tracr – the world’s leading digital platform for tracing natural diamonds from source at scale, providing the provenance, authenticity and unique journey for each diamond along the diamond value chain.
- Brands
- Origin – De Beers Group: Personal and immersive experience at our retail partner stores
- De Beers London: 40 outlets in 12 countries
- Forevermark: 2700 outlets in 27 countries
- Natural Diamond Marketing & Education
- De Beers Institute of Diamonds: Diamond grading, education and verification services to bolster consumer confidence across the diamond value chain
Element Six: Global leader in synthetic diamond and tungsten carbide supermaterials; manufacturing in five countries.
Building Forever
Sustainability and ethics
As enduring symbols of strength, love and connection, diamonds reflect the world’s natural beauty. They can also support a blueprint for our sustainable future – where safety, livelihoods and the environment are carefully nurtured and protected.
At De Beers Group, we treasure the communities where we work. We’re committed to ‘Building Forever’ – creating a positive, lasting legacy that will endure beyond our last diamond’s recovery.
Thanks to tools such as Tracr, our leading Best Practices Principles and guided by a robust Code of Ethics, each De Beers diamond has a transparent and unbreakable connection to the countries where they are recovered and the good community work they support.
OUR FOCUS AREAS
Provenance
Each diamond’s journey can be traced back more than three billion years to its origin deep inside the Earth. Thanks to our world-leading Tracr blockchain technology, De Beers Group can document each diamond through the diamond pipeline to each treasured piece of jewellery – underpinning our commitment to ethical sourcing. We recognise that in recovering diamonds we must ensure their enduring value flows back to the people and communities where we work. Join us on our journey to explore and connect to the legacy of diamonds.