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De Beers Group today announced that emerging South African designer, Louise Kriek (pictured above), will work on the design for Forevermark’s milestone two millionth diamond under the Forevermark design team, as part of a three-month internship in Milan, Italy.
The design will become part of Forevermark’s exclusive red carpet collection, to be worn by celebrities at major events and award ceremonies around the world.
Ms Kriek, from the Tshwane University of Technology in Pretoria, was the 2015 runner-up of the De Beers Group-sponsored Shining Light Awards.
The Shining Light Awards is a prestigious jewellery design competition that showcases young talent from Botswana, Namibia and South Africa.
Ms Kriek said: “I am honoured to have the opportunity to work with Forevermark on the design for this milestone two millionth diamond, in one of the leading fashion capitals of the world.
“To think that a piece of jewellery I’ve helped create could be showcased on the red carpet on a global stage is a demonstration of just how important the Shining Light Awards are in helping to build the careers of emerging jewellery designers from southern Africa.”
Stephen Lussier, CEO of Forevermark, said: “We are delighted to give up-and-coming designers such as Louise opportunities to showcase their talent and creativity through designing pieces for our collections.
“The Shining Light Awards support Forevermark’s commitment to ensuring our diamonds make a positive impact and support the countries they are mined from.
“We trace the journey of every Forevermark diamond, ensuring strict business, environmental and social standards are met at every step. The continued strong growth of our brand is a reflection of the rising demand from consumers who want certainty that their diamonds not only reflect the highest standards of beauty, but also come with the guarantee of being responsibly sourced.”
The milestone follows the announcement in February of Forevermark being available in more than 2,000 retail outlets worldwide.
Forevermark was launched in 2008 with the promise of diamonds that are beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become Forevermark.
Each Forevermark diamond is inscribed with the Forevermark icon and a unique identification number. Invisible to the naked eye, the inscription is the Forevermark promise of beauty, rarity and responsible sourcing.
The two millionth diamond bears a unique ‘2,000,000’ inscription.
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Notes to Editors
More information on Forevermark can be found at www.forevermark.com.
An illustration, highlighting the journey of a Forevermark diamond, and photos of Louise Kriek can be downloaded from the bottom of this page.
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About Forevermark
Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.
FOREVERMARK DIAMONDS – BEYOND THE 4Cs
Forevermark goes beyond the standard 4Cs to select diamonds that are genuine, natural and untreated. Assessing the inherent quality of the rough diamonds, Forevermark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance.
FOREVERMARK DIAMONDS ARE RARE
Less than one percent of the world’s diamonds are worthy of the Forevermark inscription.
FOREVERMARK DIAMONDS ARE RESPONSIBLY SOURCED
Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to protection of the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.
FOREVERMARK INSCRIPTION AND GRADING
Each Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The Forevermark inscription is placed on the table facet of a Forevermark diamond. Invisible to the naked eye, the inscription is 1/5000th of a human hair and can only be seen using a special Forevermark viewer available at Authorised Forevermark Jewellers. Authorised Forevermark Jewellers are able to supply a Forevermark Diamond Grading Report to their customers providing an accurate blueprint of the qualities - cut, colour, clarity and caratage - of each Forevermark diamond. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller go to www.forevermark.com.
About De Beers Group
De Beers Group is a member of the Anglo American plc group. Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. As part of the company’s operating philosophy, the people of De Beers Group are committed to 'Building Forever' by making a lasting contribution to the communities in which they live and work, and transforming natural resources into shared national wealth. For further information about De Beers Group, visit www.debeersgroup.com.