News from our businesses and markets

Forevermark announced at the U.S. Forevermark Forum several new initiatives to provide added support to Forevermark U.S. retailers and enhance the in-store experience.

After a successful pilot program launched in 2014, Forevermark Focus, a regional training event designed exclusively for associates who interact with customers, will return this year. Currently, Forevermark has Focus workshops planned in New Orleans and Las Vegas.

The Forevermark Forum also featured a new Brand Zone Environment to all eligible retailers. The zones are flexible to meet retailers needs and have received positive feedback and sales results from early doctrines of the in-store offer.

Additionally, Forevermark announced the launch of an e-learning platform for authorized retailers and sales associates. Accessible through Forevermark's B2B website, the training modules are designed to increase knowledge and understanding of Forevermark and enhance selling skills through video, case studies, and assessments. The first two modules, Introduction to Forevermark and Design and Innovation are currently available, with additional modules in development to be rolled out over the next several months.

Driven by Forevermark partner requests and to provide continued value for Forevermark retailers, an “’a la carte” Red Carpet in-store event concept was unveiled at Forum. These events aim to help retailers build relationships with customers, community influencers and press at a national and regional level, resulting in brand awareness and more Forevermark diamond sales.