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News from our businesses and markets

De Beers Forevermark is pleased to announce its partnership with leading British jewellery designer Theo Fennell.
To celebrate this partnership, De Beers Forevermark has unveiled an exclusive window display at Theo Fennell flagship boutique on Fulham road.
Stephen Lussier, CEO of De Beers Forevermark comments: ‘It is an honour to partner with Theo Fennell, an extremely talented designer. Each De Beers Forevermark diamond set in one of Theo’s design is magnified by his expert craftsmanship.’
Theo Fennell has created exquisite pieces with De Beers Forevermark diamonds, including a Waterlily ring and Theo’s classic Bees and Bombe ring.
The latest Theo Fennell collection featuring De Beers Forevermark diamonds, Fanfare, has been launched today. Comprised of six pieces, the Fanfare collection unleashes the exceptional beauty of each De Beers Forevermark diamond through simple but striking shapes.
Theo Fennell adds: ‘I am pleased to partner with De Beers Forevermark. Their diamonds are beautiful and inspiring.’
De Beers Forevermark has created bespoke window displays for the Theo Fennell boutique, bringing to life the De Beers Forevermark diamond journey and rigorous selection process.
Starting at the origin, it enlightens De Beers Forevermark responsible sourcing efforts and unique selection process, showcasing our dedication to protect the natural world and to create business opportunities for women in producing countries. The journey continues revealing the expertise going into our selection process and in De Beers Forevermark diamond cutting and polishing. An exclusive sketch from Theo Fennell celebrates craftsmanship and bridal design.
De Beers Forevermark's window will be on display from today until mid-March.
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About De Beers Forevermark
Every De Beers Forevermark diamond undergoes a journey of rigorous selection. Less than one percent of the world’s diamonds are worthy of the De Beers Forevermark inscription.
The unique inscription is an assurance that every De Beers Forevermark diamond meets exceptional standards of beauty, rarity and is responsibly sourced.
De Beers Forevermark inscription and grading
Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. Featured on the personalised De Beers Forevermark Diamond Grading Report which comes with every De Beers Forevermark diamond, the individual identification number inscribed on the Diamond is just 1/5000th the width of a human hair. It can only be seen using a special De Beers Forevermark viewer at Authorised De Beers Forevermark Jewellers.
De Beers Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 127 years of diamond expertise. De Beers Forevermark diamonds are carefully selected and are beautifully crafted by a select group of diamantaires. They are exclusively available from select Authorised De Beers Forevermark Jewellers.
For more information and to find your nearest Authorised De Beers Forevermark Jeweller offering De Beers Forevermark Grading Reports, go to www.forevermark.com.