Auctions
Auctions is a global business which serves one of the largest and most diverse customer bases in the industry, ranging from diamond traders to manufacturers to retailers, to meet their sourcing needs based on their business requirements. We aim to innovate and lead best practice for the industry by coming up with customer-driven selling propositions, so that our customers will get to experience a smarter and seamless way to source with the help of technology. We understand every customer may have different requirements in their sourcing needs and we have come up with various selling propositions via our auctions and Buy Platform to better meet these needs.
Today, Auctions has over 950 Registered Buyers and is selling 10 per cent of De Beers Group’s rough diamond production by value. With our proud history and pioneering spirit, Auctions continues to be a unique catalyst for business model innovation, leading the way in the evolution of the industry.