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De Beers Group sells its rough diamonds through two channels: Global Sightholder Sales and Auctions

Global Sightholder Sales

Global Sightholder Sales sells around 90 per cent of De Beers Group's rough diamonds, by value, via term contracts to customers known as Sightholders, at events called Sights. These customers are among the world’s leading diamantaires and are active in the major diamond centres.

Sights are held 10 times a year in Botswana, Namibia and South Africa, where customers will inspect their rough diamond allocations before deciding whether to purchase them. These diamonds originate from
De Beers Group's owned and joint venture operations, and from mines that are certified against the Responsible Jewellery Council Code of Practices and compliant with the Best Practice Principles.

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Auctions

Auctions is a global business which serves one of the largest and most diverse customer bases in the industry, ranging from diamond traders to manufacturers to retailers, to meet their sourcing needs based on their business requirements. We aim to innovate and lead best practice for the industry by coming up with customer-driven selling propositions, so that our customers will get to experience a smarter and seamless way to source with the help of technology. We understand every customer may have different requirements in their sourcing needs and we have come up with various selling propositions via our auctions and Buy Platform to better meet these needs.

Today, Auctions has over 950 Registered Buyers and is selling 10 per cent of De Beers Group’s rough diamond production by value. With our proud history and pioneering spirit, Auctions continues to be a unique catalyst for business model innovation, leading the way in the evolution of the industry.

Upcoming Auctions

Date Event Calendar

Auctions reserve the right to make changes to the auction dates and other details published above at any given time and without giving prior notice to any third party.

Our Operations

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