Experience Natural Diamonds like never before at Frieze Masters
For centuries, diamonds have lived at the core of our human history.
From the earliest myths, tales, and magical beliefs to modern rituals, diamonds have remained an enduring symbol of sacred bonds and ceremonies, of love, power, and eternity - revered not merely for their inherent beauty, but also for their timeless meaning. Some of nature’s most ancient storytellers, they carry a living legacy across generations, through time and space.
This year, De Beers partners with Frieze Masters for the first time, to premiere Voyage through the Diamond Realm — an experience that reveals the living heritage of diamonds through immersive visual storytelling, scenography and soundscapes, inviting audiences to engage with the cosmic and earthly journeys taken by each one.
The experience traces the origins of diamonds, from their birth as stardust in the fiery hearts of stars to their discovery in the wild landscapes of rivers, deserts and ice. It reveals how diamonds have inspired humanity’s most enchanting stories about life and our place in the universe.
Echoing Frieze Masters’ celebration of the rarest treasures, major artworks and cultural objects, natural diamonds endure as one of nature’s unique masterpieces, shaped by the elements, every one of them alive with a memory from the dawn of time.
Visit adiamondisforever.com to learn more about the wonder of Natural Diamonds.
Frieze Masters, 15th – 19th October 2025, The Regent’s Park, London
Interested in joining future events around the world? Register your interest here.