Driving community-led sustainability
Making environmental care a community project
We all have a part to play in caring for the environment, and SRK, an Indian diamond cutting and polishing company, is demonstrating this through its approach to sustainability, which includes the wider community as much as possible.
The company leads an array of sustainability initiatives, including the planting of thousands of trees and a large-scale dam-building campaign in association with the Saurashtra Jaldhara Trust. Through a communitywide effort, 100 check dams have been constructed, helping to raise the ground water level of the region.
The Saurashtra region of Gujarat has suffered from chronic droughts since 2001 and SRK’s check dam project has helped to increase the agricultural production of the area, positively impacting millions of people. Recognising that it has an important role to play as part of its community, the company has helped engage people in the ongoing care of their local environment.