Case Study: Innovations in Retail
With the rapid growth of digital sales channels and an increasing appetite for personalisation, especially by Millennial and Gen-Z consumersi, how will the world of retail change?
A glimpse of a possible future is provided by new market entrant Gemist, based in Los Angeles, in which De Beers Group Ventures has invested. This disruptor, founded by serial entrepreneur Madeline Fraser, enables online shoppers to design their own diamond jewellery, meeting the growing desire for creating a unique, personal bridal ring. It also offers a ‘try-before-you-buy’ service that helps consumers commit by addressing the risk of buying online without seeing the design on your finger.