In 2016, the US gained share in polished diamond demand due to continued growth in diamond jewellery demand from consumers, while Japanese growth was influenced by the Yen/US dollar exchange rate.
Source: De Beers-commissioned consumer and retailer research, and analyses.
Bridal diamond jewellery continues to be the foundation of the industry, but products popular with Millennials and for female self-purchase are helping to spur growth.
Multi-diamond jewellery pieces are seeing greater levels of consumer interest, with retailers reporting strong sales.
Single women’s acquisitions and spend are increasing, leading to growth in self-purchasing in non- bridal, discretionary jewellery categories.
Many consumers are spending more on diamond jewellery, with retailers reporting an increase in the US$1,000 to US$4,999 category.