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STANDING WITH WOMEN AND GIRLS.

TODAY AND EVERY DAY.

“At De Beers, we believe it is our responsibility and privilege to stand with women, to lead in the pursuit of equality within our business, our communities and through our brands."

BRUCE CLEAVER, CEO, DE BEERS GROUP

We know that improving prospects for women and girls advances an entire society and organisation, as everyone benefits from the increased diversity of experience, skills and insight that greater representation of women delivers.

In September 2017, we partnered with UN Women and made a commitment to support women across our diamond producing countries, throughout our business and in our marketing campaigns.

OUR COMMITMENTS

SUPPORTING WOMEN IN OUR DIAMOND PRODUCING COUNTRIES

We are investing US$3 million to support women and girls in Botswana, Canada, Namibia and South Africa.

In southern Africa, we are focusing on accelerating the growth of women-owned micro-enterprises to enhance the capacity of women entrepreneurs to grow businesses, increase income and create sustainable jobs for themselves and their communities.

In Canada, we are working with, among others, the University of Waterloo to provide scholarships and mentoring to young women and girls from underprivileged communities who want to pursue studies in STEM subjects.

TRANSFORMING RATE OF WOMEN APPOINTED INTO SENIOR LEADERSHIP

We are striving to level the playing field to support the advancement of women across De Beers. Our aim is to more than double the rate of women appointed into senior leadership roles, in order to achieve parity in the appointment of women and men into senior leadership by 2020.

The commitment to create a step-change in the appointment of senior leaders within our business is coupled with a focus on attracting and developing women at earlier stages in their careers.

A Gender Diversity Steering Group, with involvement from senior women and men across the organisation, has been established to meet this commitment, sustain it and build on it through tailored action plans in each part of the business.

SUPPORTING GENDER EQUALITY IN OUR MARKETING CAMPAIGNS

Our consumer brands, Forevermark and De Beers Jewellers, are working with UN Women to shape creative diamond marketing campaigns that serve as a positive force for gender equality by reflecting the diverse roles that women occupy in society.

Both Forevermark and De Beers Jewellers have already launched new campaigns inspired by equality and the evolving role of women in society.

BUILDING FOREVER

#COUNTMEIN

#CountMeIn is a campaign designed to encourage as many people as possible to commit to HeForShe, which was launched by UN Women in 2014 as a solidarity movement for gender equality.

It invites people from around the world to stand together as equal partners to speed up the pace of change towards gender equality, so that this can be achieved within our lifetimes.