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A diamond sorter inspects diamonds at DTC Botswana.


Our long-term success depends on a strong ethical foundation.

Diamonds symbolise precious moments in people’s lives – and we know our actions must live up to the values and emotions ascribed to them. Protecting consumer confidence in diamonds is critical in supporting demand and securing the most value from our diamonds for our producer country partners.

That is why we hold ourselves to the highest ethical standards and work with customers and suppliers and through industry bodies to drive and maintain ever higher standards across the industry as a whole.

Our pioneering Best Practice Principles (BPPs) assurance programme provides a set of mandatory environmental, social and ethical requirements that we apply to our own operations, as well as to our Sightholder customers and diamond contractors. We’re also committed to identifying, managing and reducing human rights issues within our operations and have established a Human Rights Working Group to review and enhance our approach.

This means that every diamond sold under our Forevermark brand comes with the promise that it is not only rare and beautiful but responsibly sourced.

For more information on ethics, and our work in this area, see our 2015 Report to Society.


Note: 2016 figures will provided H1 2017.