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Our Principles And Policies

Our overall purpose is to benefit our stakeholders by turning diamond dreams into a lasting reality. So we aim safely and sustainably to make the most of every carat we mine and sell.

We also work to protect the reputation and integrity of diamonds to ensure that consumers can be confident in the quality and provenance of our product – and we have three guiding principles that govern the way we do business:

Sustainable development through partnership

We are committed to operating in accordance with national legislation and toward the goal of sustainable development. This means ensuring that we consider and take responsibility for the longer-term economic, social and environmental implications of the decisions we make today – not only for our own business but for the broader societies in which we operate. We will work with our partners in government to ensure that diamonds, a finite resource, are transformed into economic wealth and improve the quality of life and well-being for all stakeholders touched by our business along the diamond pipeline.

Diamond dreams and development

We will work to address the poverty and socio-economic deprivation that affects many of the communities where we operate. We will work with governments to help realise their long-term visions and, through education, training and shared decision-making, to ensure the success of programmes that help build the capabilities of their citizens. In particular, we will partner with our stakeholders to address the priority of HIV and Aids. We will also work meticulously through the Kimberley Process, the industry’s System of Warranties and our own principles to ensure conflict diamonds are eliminated from world diamond flows.

Accountability and living up to diamonds

Our ethical conduct is governed by De Beers’ Best Practice Principles (BPPs) assurance programme. The BPPs apply to The De Beers Group of Companies, all Sightholders and to certain third parties, eg Sightholder sub-contractors. The BPPs require compliance with law in all areas, as well as further requirements on anti-corruption and anti-money laundering, health and safety, labour standards and environment. The BPPs are supported by a rigorous assurance programme that assesses compliance by all parties. Compliance with the BPPs is third-party verified each year by Société Générale de Surveillance.

In support of these three guiding principles, we have 42 operating principles that govern our behaviour, decisions and stakeholder engagement in our four sustainability issue areas – Society, Confidence, People and Environment.


Our 42 Principles

  • Assessment, monitoring and management strategies
  • Free and informed consultation
  • Responding to the needs of indigenous people
  • Respecting cultural integrity and traditional knowledge
  • Non-infringement of community rights
  • Wealth creation and shareholder value
  • Local procurement and capacity building
  • Strong relationships with government
  • Planning for closure
  • Stakeholder dialogue
  • Social investment
  • Partnerships with stakeholders
  • Formalisation of small-scale informal diamond digging
  • No political donations to individuals
  • Impact assessment
  • National legislation and dialogue with governments
  • Transparency in financial payments to governments
  • Good governance and high ethical standards
  • Free and fair competition 
  • Disclosure of relationships that might lead to illegalities
  • Anti-corruption
  • Anti-money laundering and combat of terrorism financing
  • Privacy and data protection
  • Elimination of conflict diamonds and the Kimberley Process
  • Product disclosure
  • Respect for the fundamental human rights of all peoples
  • Compliance with core labour standards
  • Freedom of association and collective bargaining
  • Non-discrimination
  • Responsible prevention of child labour
  • Responsible prevention of forced and bonded labour
  • Highest security and human rights standards
  • Best practice safety and occupational hygiene standards
  • Employee health and well-being
  • Comprehensive HIV/AIDS management programmes
  • Promotion of diversity and inclusiveness
  • Professional development and training
  • Proficient and responsible environmental management
  • Proactively minimising our negative impacts
  • Efficient use and management of energy resources and emissions
  • Stewardship of ecosystems and resources
  • Conservation, protection and sustainable use of biodiversity

Our Policies

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*The Code of Conduct identifies the standards of conduct that De Beers Group expects of its directors, employees, contractors, consultants, suppliers, agents and other business partners in order to promote behaviour consistent with our core values. The existence of the Code of Conduct in itself should not be taken as providing any representation or any other assurance that De Beers Group complies with any standard or policy specified, although the Code of Conduct is intended to help support compliance. The Code of Conduct does not create any benefit or rights in favour of, and is not enforceable by, any third party.