Our Moving Giants and Tracr™ programmes, both received recognition at the JNA’s first virtual awards ceremony earlier this week.
The awards recognise those in the global jewellery and gemstone trade, who have demonstrated outstanding leadership, innovative thinking and sustainable and socially responsible strategies across a range of categories. De Beers won awards in two categories: Sustainability Initiative of the Year, and Digital Business, Industry Innovation of the Year.
Nerys John, Social Impact Principle, virtually collected the Sustainability Initiative of the Year Award, in recognition of our Moving Giants programme. Through Moving Giants, we are working in partnership with Peace Parks Foundation to translocate 200 elephants from our reserve in South Africa, to a new home at Zinave National Park in Mozambique. On collecting the award, Nerys said, ‘it’s a privilege to receive this award on behalf of De Beers and our partners at Peace Parks Foundation. Moving Giants has touched all our hearts and it’s an honour to be recognised for it. Thank you.”
So far through Moving Giants, we have translocated 101 elephants who are settling into their new home well, with elephant calves spotted recently for the first time in many years at Zinave. We are also investing $500,000 over five years, to support anti-poaching measures, establishing new facilities for a larger team of rangers, providing jobs for local communities in the process.
Meanwhile, Jim Duffy, CEO of Tracr™ virtually collected the Digital Business, Industry Innovation of the Year award on behalf of Tracr™. Tracr™ uses emerging technologies to connect the diamond industry through a common digital platform. This platform enables diamonds to be identified and traced along the value chain from mine to retail, by creating digital assets that represent every diamond registered on the platform verifying its provenance, traceability and authenticity.
Collecting the award, Jim said “it is a great honour and privilege. Special thanks to Tracr™ and De Beers’ widely diverse and talented teams - made of professionals from various industries, cultures and disciplines that have come together to deliver the Diamond Industry’s Connected Value Chain Platform.”
Congratulations to all those recognised through these prestigious awards.
For more information on Moving Giants, please visit: www.debeersgroup.com/sustainability-and-ethics/protecting-the-natural-world/moving-giants.
For more information on Tracr™, please visit: www.tracr.com/diamondexperience.