The unique contribution that diamonds have made in countries such as Botswana gives us cause to reflect on what lessons might be drawn from this success and whether these might be deployed effectively elsewhere on the continent.
Integral to De Beers' business strategy is our commitment to working in a responsible and sustainable manner. It requires us to deliver financial returns while addressing all sustainability issues.
Delivering financial returns means increasing the demand for diamonds, finding new supplies of diamonds, and enhancing our value-added services, including sorting and sales.
Our understanding of sustainability is shaped by the societal imperatives of the countries in which we work. This includes the vision of an ever more prosperous Africa. Detailed accounts of our management systems, performance in these areas and how we are "Living up to Diamonds" are presented in our Report to Society 2009.
If you would like to order a copy of the Report to Society, please complete the RtS Order form.