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DIAMOND INSIGHT

JAPANESE CONSUMER DEMAND FOR DIAMOND JEWELLERY IN 2016

► FASTEST GROWING MARKET AS GLOBAL JEWELLERY DEMAND HIT US$80BN


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► CONSUMERS’ HABITS ARE CHANGING


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► STRONG GROWTH OF DE BEERS’ FOREVERMARK BRAND: UP 200% SINCE 2010 


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► NON-BRIDAL DIAMOND JEWELLERY PURCHASES DOMINATE JAPAN MARKET


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► 55+ MARKET EXPECTED TO CONTINUE TO BE A KEY DRIVER OF GROWTH


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