Back to all news
Print this page

WORLD’S LARGEST RETAILER OF DIAMOND JEWELLERY, SIGNET JEWELERS, TO JOIN PILOT OF DE BEERS GROUP-LED BLOCKCHAIN PLATFORM, TRACR

TracrTM, the end-to-end diamond blockchain being developed by De Beers Group in collaboration with the diamond industry, today announced that Signet Jewelers, the world’s largest retailer of diamond jewellery, will become the first retailer to join its pilot programme.

Signet will join the growing list of industry leaders trialling the platform during its pilot phase and enabling Tracr to complete the first digital link all the way from diamond production through to retail.

A Signet project team will work alongside the Tracr team to ensure the platform meets the needs of the jewellery manufacture and retail sectors, with the partnership initially focusing on the tracking of diamond jewellery and expanding the pilot’s scope to cater for smaller-sized goods.

Bruce Cleaver, CEO, De Beers Group, said: “We are delighted to welcome Signet to the Tracr pilot programme. Tracr is focussed on bringing the benefits of blockchain technology to the full diamond value chain - providing consumers with confidence, the trade with increased efficiency and lower costs, and lenders to the industry with greater visibility. Signet has deep insights into the needs of consumers, and our collaboration will ensure that consumers remain the focus of Tracr.”

Virginia C. Drosos, CEO, Signet Jewelers, said: “Responsible sourcing of diamonds has always been an integral part of Signet’s corporate ethos, and this will be further strengthened through our cooperation with Tracr. We are joining the Tracr pilot because we believe the project not only has strong potential to facilitate increased transparency and confidence within the industry, but it can also foster much-needed digital transformation.”

It is intended that a digital certificate created by Tracr for each diamond registered on the platform, storing its key attributes and transactions, will enable retailers to provide consumers with confidence that their diamond is natural, conflict-free and has been tracked across the value chain.  

Tracr is being developed by De Beers Group with support from BCG Digital Ventures and is expected to launch later this year. In early May, De Beers Group announced that it had successfully tracked 100 high-value diamonds along the value chain on Tracr, marking the first time a diamond’s journey has been digitally-tracked from mine to retail.

- ends -

Notes to Editors

Tracr™ is a trade mark of De Beers Group

Contact

Yulianna Vilkos
Tel +44 (0)7912 930474
yulianna.vilkos@debeersgroup.com

About Tracr

Tracr is an innovative, industry-focused blockchain platform developed for the diamond industry by De Beers Group with support from corporate investment and incubation firm BCG Digital Ventures. Tracr is the first blockchain that creates a tamper-proof, immutable record of a diamond’s journey throughout the full value chain – from mine to cutter and polisher through to the jeweller. For more information, visit www.tracr.com.

About De Beers Group

De Beers Group is a member of the Anglo American plc group. Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. As part of the company’s operating philosophy, the people of De Beers Group are committed to ‘Building Forever’ by making a lasting contribution to the communities in which they live and work, and transforming natural resources into shared national wealth. For further information about De Beers Group, visit www.debeersgroup.com.

About Signet Jewelers

Signet Jewelers Limited is the world's largest retailer of diamond jewelry. Signet operates approximately 3,500 stores primarily under the name brands of Kay Jewelers, Zales, Jared The Galleria Of Jewelry, H.Samuel, Ernest Jones, Peoples, Piercing Pagoda and JamesAllen.com. Further information on Signet is available at www.signetjewelers.com.

See also www.kay.comwww.zales.comwww.jared.comwww.hsamuel.co.uk, www.ernestjones.co.ukwww.peoplesjewellers.comwww.pagoda.com and www.jamesallen.com.

Comments

Add a comment
loading..