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The International Institute of Diamond Grading & Research (IIDGR), part of The De Beers Group of Companies, today announced that it has established its first retail partnership in Asia for its generic polished diamond grading services.

IIDGR’s partnership with Soo Kee Group in Singapore formally launches in February under the retailer’s bridal specialist brand, Love & Co. for its proprietary Lovemarque diamond collection. Soo Kee Group will become the first Singaporean retailer to offer bespoke IIDGR grading reports, providing its consumers with the confidence of a grading report backed by more than 100 years of De Beers Group diamond experience.

IIDGR initially launched its generic grading services in early 2016, with a focus on reliability, integrity, consistency and repeatability. The grading services employ De Beers’ industry-leading proprietary technology as well as highly skilled and experienced gemmology experts. 

Jonathan Kendall, President of IIDGR, said: “We’ve seen a significant uplift in demand for our grading services in many markets, especially in the Far East – alongside the Soo Kee Group partnership, we have plans to expand the grading service elsewhere in Asia. However, we see this as just the start. Increasing numbers of retailers are expressing their desire to use our diamond grading reports as they understand the importance of integrity in their offer to consumers – and with its use of leading De Beers technology, IIDGR is perfectly placed to provide this.”

IIDGR issues Diamond Grading Reports and Diamond Identification Reports for any unset, natural, untreated diamonds weighing a minimum of 0.10ct. The Institute grades every clarity and all colours including fancy colours.

More information on IIDGR’s grading services can be found at



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About the International Institute of Diamond Grading and Research (a member of The De Beers Group of Companies)

The International Institute of Diamond Grading & Research has been established by The De Beers Group of Companies to provide a premium service and proprietary equipment to the diamond industry. Based in the UK, Belgium and India, and run by the world’s top diamond experts, the International Institute of Diamond Grading & Research offers a range of expert services. The International Institute of Diamond Grading & Research works only on diamonds that meet the requirements of the United Nations’ mandated World Diamond Council Kimberley Process. For more information, visit

About The De Beers Group of Companies

De Beers is a member of the Anglo American plc group. Established in 1888, De Beers is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. As part of the company’s operating philosophy, the people of De Beers are committed to ‘Building Forever’ by making a lasting contribution to the communities in which they live and work, and transforming natural resources into shared national wealth. For further information about De Beers, visit


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