Privacy

1. Introduction and General

All references to 'our', 'us', 'we' or ‘company’ within this policy are deemed to refer to the De Beers Group of Companies, subsidiaries, affiliates and associates.

We endeavour to protect your personal privacy. We provide this privacy statement to help you to understand what we may do with any personal information that we obtain from you. By providing your personal information to us, you signify your acceptance of our Privacy Statement and agree that we may collect, use and disclose your personal information as described in this Privacy Statement. If you do not agree to this statement, please do not provide your personal details to us. This Privacy Statement is incorporated into, and part of, the Terms and Conditions, which govern your use of the site in general. We will use your information only for the purposes set out below.

We are concerned for and respect the privacy of each visitor to this Site. When you visit certain areas of this Site you may be asked for personal information such as your name, address, telephone number and e-mail address. The intended use of such information is specified at the page where the information is collected. No personal information about you shall be collected without your consent.

We also collect aggregated or non-personal information to track data such as the total number of visits to this Site or the number of visitors to each web page. This information shall remain in aggregated form and may be used to understand how visitors use this Site.

We will take reasonable precautions to prevent the loss, misuse or alteration of the information you provide. Any contractors, agents or representatives of ours whom are required to have access to this information in the course of providing services to us are required to keep that information confidential. If you have provided information about yourself and would like copies of that information, or if you would like that information deleted from our records, then please write to us using the details in the Contact section of the Site and we (to the extent required by law) will supply, correct or delete information about you in our files as soon as is reasonably possible.

We may need to update this Privacy Statement from time to time. We recommend that you regularly check this page to ensure that you have read the most recent version.

2. What is personal information?

Personal information is information about an identifiable individual, as defined by applicable law. It does not include aggregated information that does not allow you to be identified, nor does it include business contact information such as your name, title, business address and business phone number.

3. Collecting personal information

You can decide what personal information you provide to us. We will only collect personal information that you choose to provide. Where possible, we will enable you to select how we will use this information.

You may choose to provide us with personal information if, for example, you: contact us with an enquiry, fill out a survey or other form with your personal information included or request us to provide you with information.

By providing any personal information to us, you fully understand and clearly consent to the transfer of such personal information to, and the collection and processing of such information in, other countries or territories. Any such transfer and processing by us will be in accordance with this Privacy Statement.

4. Use of cookies on our websites

In common with many websites, we use "cookies" to help us gather and store information about visitors to our Site.

A cookie is a small data file that our server sends to your browser when you visit the Site. The use of cookies helps us to assist your use of certain aspects of the Site.

You can delete cookies at any time or you can set your browser to reject or disable cookies.

We may use information from cookies for the following purposes:
1. Traffic monitoring
E.g.
- the IP address from which you access the Site.
- the type of browser and operating system used to access the Site.
- the date and time of your access to the Site.
- the pages you visit.
- the internet address of the website from which you accessed the Site.

2. To recognise repeat visitors for statistical/analytical purposes.
We may compile and report to third parties (such as advertisers) aggregate statistics about our users in terms of numbers, traffic patterns and related
site information.

5. Use of personal information

We may use and/or disclose personal information collected from you in one or more the following ways:

Marketing analysis

We may use information for internal marketing analysis, for example, to measure the amount of traffic to our websites. We may also share non-personal information with others, such as advertisers, in aggregate anonymous form, which means that the information will not contain any personally identifiable information about you. We will only shared identifiable personal information with third parties for marketing analysis with your consent.

Sale or Transfer

In the event of a sale, merger, consolidation, change in control, transfer of substantial assets, financing, reorganisation or liquidation, we may transfer, sell, or assign to third parties information concerning your relationship with us, including without limitation, personally identifiable information that you provide and other information concerning your relationship with us.

Legal purposes

We may collect, use and/or disclose your personal information if permitted by law or required to do so by law or where we believe such action is necessary in order to detect, protect or defend us and/or other third parties against error, negligence, breach of contract, theft, fraud and other illegal or harmful activity, to comply with our audit and security requirements, and to audit compliance with or corporate policies, procedures, legal and contractual obligations.

6. Disclosure of personal information

In addition to disclosures identified in the purposes above, from time to time we may disclose personal information to:

(a) our service providers and subcontractors, including our affiliates, retained to perform functions on our behalf or to provide services to us, such as data processing; software development; website hosting and management; information technology and office services; legal, accounting, audit and other professional service providers; and further provided such service provider does not collect, use or disclose the personal information for any purpose other than to perform such functions or to provide services to us or as otherwise required by law;

(b) a person or entity, including our affiliates, to whom disclosure is required in order to fulfil one or more of the purposes described above under "Purposes for Collecting Information";

(c) a person who, in our reasonable judgment, is providing or seeking the information as the authorized or appointed legal agent of the subject individual; or

(d) any third party with your consent or where disclosure is required or permitted by law.

Your acceptance of the Terms and Conditions of use of this Site, which include this Privacy Statement, constitute the granting of consent to the use and disclosure of your personal information for the purposes set out above.

7. Security

We take security seriously and we take precautions to keep your personal information secure. We have put in place appropriate physical, electronic and managerial procedures to safeguard the information we collect. We have no control over the privacy of any e-mail communications while in transit to us. We recommend that you not include confidential, proprietary or sensitive information in e-mails.

In the unlikely event that we believe that the security of your personal information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we would endeavour to do so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail.

8. Links

This Site may contain links or references to other websites outside of our control. Please be aware that we have no control over these sites and our privacy statement does not apply to these sites. We encourage you to read the privacy statements and terms and conditions of linked or referenced sites you enter.

As required, this Privacy Statement will be supplemented by additional legal requirements in jurisdictions where we conduct business. Nothing in this Privacy Statement or otherwise will create, or add to, any right or claim (whether legal, equitable or otherwise) that any individual or person may have at law or otherwise against the company or any third party or any of their respective directors, officers, employees, agents or representatives (collectively the "De Beers Group"); nor will the existence of this Privacy Statement or its application impose or add to any obligations or liability upon the De Beers Group that the De Beers Group does not already otherwise have under law.

28th May 2008

Registered Office – 17 Charterhouse Street, London, EC1N 6RA.

Privacy

2007 Performance