Our sales approach is based on more than a century of experience. We maintain the highest ethical standards and protect the enduring value of a natural treasure.
In our Sightholder sales business, we have two types of customer. They are known as Sightholders and Accredited Buyers. Sightholders benefit from a term contract covering the sale of diamonds over an agreed period, whereas Accredited Buyers have a more ad hoc arrangement.
We host sales 10 times a year (every five weeks or so). They are known as ‘Sights’ because, during the sales period, our customers are able to inspect the rough diamonds we are offering them before deciding what to buy.
Our network of Sightholder sales operations sells 90 per cent by value of De Beers Group’s available supply of rough diamonds. The network is the primary rough diamond distribution arm of De Beers Group and is the world's largest supplier of rough diamonds by value. We have an open and transparent process through which diamond businesses can apply for a contract with us. Our sales approach ensures we live up to the high standard of our diamonds.
Applicants must meet a range of financial and ethical compliance requirements before becoming Sightholders or Accredited Buyers. Sightholders need, in addition, to be able to demonstrate sufficient demand for De Beers Group's rough diamonds.
Sightholders operate in a variety of diamond centres including New York, Antwerp, Tel Aviv, Mumbai, southern Africa and the Far East. They are experts in such areas as dealing in and preparing rough diamonds, manufacturing polished diamonds, designing and manufacturing diamond jewellery, and selling beautiful pieces in retail stores. Sights are held simultaneously across the Sightholder sales network: Global Sightholder Sales – Gaborone, Botswana; Sightholder Sales South Africa – Kimberley, South Africa; and Namibia DTC – Windhoek, Namibia.
Based in Botswana, Global Sightholder Sales sells rough diamonds to customers with operations in some of the world’s major diamond centres. It is also responsible for selling to customers with manufacturing operations in Botswana and Canada to support the diamond industries there. It is housed in the same building as DTC Botswana (the world’s largest and most sophisticated rough diamond sorting and valuing facility), which sorts the diamond production of Debswana, our 50-50 joint venture with the Government of the Republic of Botswana.
|Sight 1: 22 January - 25 January
Sight 2: 26 February - 2 March
Sight 3: 9 April - 13 April
Sight 4: 14 May - 18 May
Sight 5: 18 June - 21 June
Sight 6: 23 July - 27 July
Sight 7: 3 September - 7 September
Sight 8: 8 October - 12 October
Sight 9: 12 November - 16 November
Sight 10: 10 December - 13 December
Sightholder Sales South Africa sorts and values all production from De Beers Consolidated Mines.
It is located in the Northern Cape Province to assist with regeneration efforts there, as well as the improvement of local skills and regional employment.
It sells to customers with manufacturing operations in South Africa.
Namibia DTC sorts and values the diamond production of Namdeb, our 50-50 joint venture with the Government of the Republic of Namibia.
It supplies rough diamonds to customers for manufacturing in Namibia.
As well as selling rough diamonds through the Sightholder sales network, we offer 10 per cent for sale through online auctions. We pioneered the approach in 2008 when we broke with 44 years of direct sales to hold the diamond industry's first online international auction sale. Since then, we’ve built on our capability, marketing all categories of rough diamonds to bidders all over the world.
Through our safe, fair and transparent online environment, buyers from more than 900 registered companies, seeking all grades of rough diamonds, have the opportunity to source what they need at prices they determine. With sales offices in Antwerp, Tel Aviv, Mumbai and Hong Kong, and its head office in Singapore, employees support online customers with information and sale completions.
Beneficiation is a central part of the way we do business and is fundamental to our commitment to working with our partners.
We seek to realise the aspirations of our partner communities, by returning revenue and bringing skills and social benefit to the citizens of diamond-producing countries. It involves moving activities to producer countries, thus creating economic diversification during the life of a mine, through expanding employment opportunities and generating new sources of revenue. It also creates an industry with the ability to prosper after mine closure.