De Beers Diamond Jewellers was established in 2001 as an independently managed and operated joint venture by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods company, and De Beers SA. It has a global presence with stores in the most sought-after locations around the world.
De Beers Diamond Jewellers expresses the art of diamond jewellery through the elegance and timelessness of inspiring designs, impeccable craftsmanship and unrivalled expertise in selecting only the most beautiful diamonds.
Forevermark is the diamond brand from The De Beers Group of Companies. Each Forevermark diamond is inscribed with a promise: that it is beautiful, rare and responsibly sourced. Only one per cent of the world's diamonds are eligible to be inscribed with the Forevermark icon.
Each Forevermark diamond is assessed by diamond experts at one of the Forevermark Diamond Institutes in Antwerp, Maidenhead or Surat. Those meeting Forevermark’s standards are inscribed with the Forevermark icon and a unique identification number, which is also recorded on the certificate that accompanies every Forevermark diamond. Invisible to the naked eye, the Forevermark inscription is 1/20th of a micron deep (or one five thousandth the width of a human hair) and can only be seen using a special viewer. Forevermark diamonds are available in more than 1,600 retail stores across 36 markets.