Diversification

Reliance on a single commodity poses significant risks to sustained economic growth.

These range from vulnerability to external shocks caused by changes in the diamond market and variable consumer demand, to the complex consequences of currency over-valuation.

Diamonds are also a finite resource. This means for any one deposit, diamond earnings will eventually plateau and decline.

While it is primarily the responsibility of government to manage the revenues generated from natural resources today to build a solid foundation for a strong economic future tomorrow, the Family of Companies can make a valuable contribution to this process.

We also understand the importance of good governance wherever we operate, in order to ensure these one time revenues are fairly invested and distributed within the economy.

We can assist our partner governments in meeting their economic diversification goals through, on the one hand, ensuring that their countries derive the maximum value from their resources by optimising mine profitability, finding new deposits and driving demand.

On the other, we can assist in the groundwork for developing more diversified economies through developing beneficiation opportunities, diligent closure planning, supporting other industries by procurement agreements, strategic social investment and direct support for enterprise development.

Beneficiation

Beneficiation is the process by which De Beers, through its sales and distribution arm, the Diamond Trading Company (DTC) and its government partners promote, develop and implement value-adding diamond related activities in producing countries. These activities include the sorting, valuing, cutting and polishing of rough diamonds, as well as citizen skills development in all aspects of the downstream supply chain to retail. Beneficiation aims to optimise the economic returns from diamond resources through national capacity building, increased employment, enhanced revenues, diversification, the fostering of a more conducive business environment and the attraction of ancillary economic activity in a sustainable manner.

Our beneficiation activities differentiate De Beers from any other company. Beneficiation forms a key part of our long-term economic sustainability strategy, as well as our overall value proposition to our host countries. It is a means by which to manage finite national diamond resources in order to ensure the development of a robust and broad-based postmining economy. The ability of host countries to compete with low-cost cutting and polishing centres such as India and China is to a large part reliant on the provision of robust governance, world class skills and facilities, and the maintenance of a favourable and responsible business environment.

In 2009, the global economic crisis severely reduced consumer demand for diamond jewellery, leading to lower levels of diamond manufacturing activity and reducing revenues from diamond processing and manufacturing. In 2010, several factors aided the recovery of beneficiation activity in De Beers’ producer countries.

The start of the economic recovery in 2010 improved confidence among Sightholders for holding larger diamond inventories at various stages of the supply chain. Our sales through beneficiation activities, as well as the employment levels in the domestic diamond cutting and polishing industries, recovered strongly in 2010. In Southern Africa, DTC Botswana (DTCB), Namibia DTC (NDTC) and DTC South Africa all saw significantly increased sales levels during the year.  In Canada, diamonds worth US$60 million (2009: US$15.5 million) were supplied for local manufacture.


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DTC Botswana

Construction of DTC Botswana

The Family of Companies beneficiation programme in southern Africa is driven through three locally established distributors of rough diamonds: DTC Botswana (DTCB), Namibia DTC (NDTC) and DTC South Africa. Beneficiation is further supported in South Africa through the assistance we provide to the State Diamond Trader. Each of these entities promotes in-country wealth creation and skills development.

DTC Botswana

Incorporated: May 2006. Prior to the incorporation of DTC Botswana, sorting and valuations were undertaken in Botswana by the Botswana Diamond Valuing Company (BDVC)

Ownership: 50% joint venture with the Government of the Republic of Botswana (GRB)

Purpose: To sort and value Debswana’s production and make economically cuttable assortments of diamonds available for sale in Botswana for domestic cutting, polishing and manufacturing

Activities: Our objective was to supply US$550 million worth of rough diamonds via this channel by the end of 2010. Although this figure was not met, the US$482 million sales achieved in 2010 (compared with the US$193 million in 2009) represents a significant achievement given the lingering effects of the economic downturn. Discussions around the Debswana sales agreement commenced at the end of 2010.

Local Sightholders: 16

NDTC

Incorporated: January 2007. Prior to the incorporation of NDTC, sorting and valuations were conducted in Namibia by DTC Valuations Namibia
Ownership: 50% joint venture with the Government of the Republic of
Namibia (GRN)

Purpose: To make diamonds available for sale in Namibia for domestic manufacturing and to sort and value Namdeb’s diamond production as well as encouraging marketing practices.ctivities:

Activites: All of Namdeb’s production is sorted and valued at NDTC.
A total of 10% by value of unaggregated Namdeb production is directly made available for sale to NDTC Sightholders together with a proportion of aggregated DTC International mix. In 2010, the total supply through NDTC (including both aggregated and unaggregated supply) amounted to US$225 million, up from US$122 million in 2009.

Local Sightholders: 10

DTC South Africa

Established: DTC Valuations in South Africa was established in 1974.
In 2007, it was relaunched as DTC South Africa

Ownership: 100% De Beers controlled

Purpose: To sort and distribute rough diamonds locally, and to encourage the development ofdomestic cutting, polishing and jewellery manufacturing skills

Activities: In 2010, sales of rough diamonds amounted to US$470 million (2009: US$264 million).

Local Sightholders: 13


Canada

In Canada, beneficiation is managed directly by the DTC, which currently supplies rough diamonds for manufacture, and provides marketing support to two Sightholders.

Ontario, Canada.  Our beneficiation activities in Ontario, Canada, began in February
2009 when locally-based Crossworks Manufacturing Ltd was awarded Sightholder status by the DTC. This followed the signing of a beneficiation agreement between De Beers Canada and the Government of Ontario in 2008.  Under the 2008 agreement, 10% of production by value from the Victor mine is offered for manufacture within the province. Crossworks is currently the only Sightholder in Ontario.

Northwest Territories, Canada: For our Snap Lake Mine, a similar agreement has been in place with the government of the Northwest Territories since 2007. Until the start of 2010 there were two Sightholders in the Northwest Territories. Unfortunately, the ongoing impact of the global downturn led to one of these operations formally closing.
Although Crossworks is now our only Sightholder operating in the Northwest Territories, there have been several expressions of interest from companies considering diamond manufacturing in the territory.