Our Brands

De Beers Diamond Jewellers is our independently operated 50/50 retail joint venture with LVMH Moët Hennessy Louis Vuitton.

As the quintessential diamond jeweller, De Beers creates timeless treasures which reveal and celebrate natural beauty.

De Beers expresses the Art of Diamond Jewellery, through the elegance and timelessness of its own inspiring designs, its impeccable craftsmanship as well as its unrivalled expertise in selecting only the most beautiful diamonds that display Fire, Life and Brilliance.

Exclusively available through their network of stores, De Beers Diamond Jewellers has a global presence with stores in the most sought after locations around the world.

Visit the De Beers Jewellery website

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Forevermark is the diamond brand from the De Beers Family of Companies. Each Forevermark diamond is inscribed with a promise: that it is beautiful, rare and responsibly sourced. Selected for their exceptional qualities, only 1% of the world's diamonds are eligible to be inscribed with the Forevermark icon.

Each Forevermark diamond is assessed by diamond experts at the Forevermark Diamond Institute in Antwerp. Those that meet Forevermark’s standards are inscribed with the Forevermark icon and a unique identification number, which is also recorded on the certificate that accompanies every Forevermark diamond. Invisible to the naked eye, the Forevermark inscription is 1/20th of a micron (or 1/5000^th the width of a human hair) deep and can be seen using a special viewer. It does not affect the internal quality of the diamond in any way.

Forevermark diamonds are available in China, Hong Kong, Japan, India and the US, as well as Singapore, South Africa, Malaysia, the Caribbean and Mexico.

Visit the Forevermark website