“The launch of Forevermark into China, Hong Kong and Japan has, despite the economic downturn gathered strong momentum. Our partner jewellers have seen Forevermark, with its unique promise of quality, integrity and inspiration creates strong consumer interest and this is even more relevant in these times of discerning luxury when consumers are taking more time in considering their luxury purchases.”

Available in approximately 250 selected Authorised Forevermark Jewellers across Asia, the launch of Forevermark has been supported by a fully integrated marketing programme which included a high profile print advertising and PR campaign, tailored local language consumer websites and the roll-out of Forevermark’s distinctive black and white branding and visual merchandising.

The launch of Forevermark has also seen the introduction of Forevermark’s proprietary grading and inscription services from its state-of-the-art grading facilities in Antwerp. The grading offer completes Forevermark’s fully integrated quality service and has already attracted significant and sustained demand.

The past year has seen the successful sale of the largest Forevermark diamonds in the world at Christie’s New York Jewels Sale - The Ponahalo Diamonds at 102.11 and 70.87 carats respectively.

It has also seen the unveiling of The Forevermark Precious Collection™ - a collection of stories and spectacular jewellery designs inspired by the word “Precious” comprising over 1,000 carats by the likes of supermodel Alek Wek, UK Jeweller of the Year 2009, Shaun Leane and Theo Fennell. The collection attracted significant media attention in conjunction with a series of high profile public exhibitions in Hong Kong, Beijing and Tokyo which attracted some 20,000 consumers.

Forevermark diamonds have also graced the red carpets at this year’s most high profile global events worn by Nicole Kidman, Uma Thurman, Julianne Moore, Sienna Miller, and Freida Pinto amongst others.

The brand recently unveiled its first retail design collection – The Forevermark Encordia Collection™ which, inspired by the ancient Greek knot of Herakles, often referred to over the centuries as the ‘love knot’ has received a positive reception from consumer press and Authorised Forevermark Jewellers alike. Since its launch The Forevermark Encordia™ Collection has already started to help drive sales for key Forevermark partners.

Dominic Brand Worldwide Marketing Director, Forevermark commented, “This has been an exciting first year for Forevermark culminating in the launch of The Forevermark Encordia Collection™. We look forward to building on our success with a further series of innovative marketing plans and initiatives to be launched in 2010.”