Forevermark congratulates a diamond victory

3rd November, 2008

Forevermark would like to congratulate Vodafone McLaren Mercedes F1 Team’s racing driver, Lewis Hamilton, for his sparkling victory.

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This year, Forevermark Diamantaire, Steinmetz worked closely with the Vodafone McLaren Mercedes racing driver to design a bespoke helmet featuring Forevermark diamonds. 

The stunning helmet features Lewis’ signature, pavéd with a line of hundreds of diamonds enhanced by a very special Forevermark diamond. 

To celebrate the Monaco Grand Prix 2008, Steinmetz presented Lewis Hamilton with its latest racing inspired design – a beautiful ring.

This exquisite design features 12 round brilliant cut Forevermark diamonds embellishing the finger. 

Every diamond encapsulates a unique and personal story of celebration. But for more reasons than one, Forevermark diamonds have been set apart as something special.

As Francois Delage states, “For the first time we are creating a global consumer diamond brand with a promise over and above the 4Cs – a promise that not only gives assurances of quality, but also assurances of integrity – every Forevermark diamond has been responsibly sourced and has been nurtured at every step of its journey.”

Forevermark is all about the art of selection. Rarer than rare, less than one percent of the world’s diamonds are eligible to be inscribed with the Forevermark icon and unique identification number.

Forevermark diamonds can only be cut and polished by a select few – the finest, handpicked master craftsmen in the world such as Steinmetz.

Similarly, they can only be found in a few exclusive jewellers; each passionate about creating the finest designs inspired by these exceptional diamonds.

Exacting standards, commitment to excellence, an obsession with detail, as well as a natural brilliance.

These are the qualities shared by Forevermark and exceptional men and women who respond to its beliefs, such as Vodafone McLaren Mercedes driver, Lewis Hamilton.

To see Lewis Hamilton talking about what Forevermark diamonds mean to him, go to Forevermark.com

-ends-

For more information on Forevermark please either contact:
Sara Vaughan on +44 (0) 207 4044444 or email: sara.vaughan@forevermark.com
Natasha Boreham on +44 (0) 207 404 4444 or email: natasha.boreham@forevermark.com

Notes to Editors:

About Forevermark – The Brand
Forevermark is a diamond brand which comes from the De Beers family of companies. Forevermark diamonds are carefully selected and come from sources committed to the highest standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers. 

About Forevermark – The Company
Forevermark is a separately managed division within the De Beers family of companies.  The division’s main mission is to build and develop the Forevermark diamond brand.  Forevermark also holds responsibility within the De Beers family of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds.

About Forevermark – The Inscription
Highly advanced, proprietary technology is used to inscribe the icon and unique identification number on the table facet of a Forevermark diamond.  Invisible to the naked eye, the actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in authorised Forevermark jewellers. The Forevermark inscription does not affect the internal quality of a diamond in any way and is confirmed by leading gemological institutes.

Steinmetz Diamond Group

‘Creators of the world finest diamonds’, With seven decades of expertise and heritage in the diamond industry, the company has a diversified interest in the diamond business - providing rough and polished diamonds to our customers around the world, cutting and polishing rough diamonds in Botswana, South Africa, Namibia and New York.

Steinmetz is known for its leadership in rare and exceptional diamonds as well as creation of unique high-end jewelry.

Some of the famous diamonds crafted by Steinmetz are the 203.04 carats, De Beers Millennium Star and the magnificent Steinmetz Pink – 59.60 carats, flawless fancy vivid pink diamond.

The group marketing arm has been innovative and creative through special exhibitions at the Smithsonian in Washington as well as ‘Diamonds’ at the Natural History museum in London. Steinmetz is a proud sponsor of Formula 1 team Vodafone McLaren Mercedes and holds annually the Monaco GP Flawless Engineering Weekend.

 


 

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