Mahiar Borhanjoo, the DTC’s director of Sales and Sightholder Services, did not begin his career in diamonds. Before joining the company in 2008, he worked at Etelcare Global Solutions, Dell, American Express, Intuit, Belkin, UCSF and AT&T. But, he tells Antwerp Facets, the diamond industry is different. The passion and the integrity are stronger than in any other industry he has worked.