De Beers Diamond Jewellers Ltd. is an independently managed, 50:50 joint venture between the De Beers Group and LVMH.
De Beers Diamond Jewellers
In 2009 DBDJ consolidated operations following a 50% increase in the size of its directly operated store network in 2008. No new stores were opened in 2009, although DBDJ assumed direct control of the Hong Kong operation from its former partner. The store network is now spread across the US (11), Europe (8), Middle East (4), East Asia (7) and Japan (10).