Diamonds stand alone in their distinctive appeal and hold a unique place in people's hearts and minds.
Whether for themselves or for a loved one, when someone buys a diamond, he or she expects it to be in its natural state, only having been subjected to the cutting and polishing process. The integrity of the diamond is everything and it must not be undermined by improper trading.
We believe that the non-disclosure of the treatment of natural diamonds and the misrepresentation of simulants and synthetics as natural diamonds is not in the best interest of consumers.
A diamond represents a significant moment in a person's life, and we believe it is therefore vital to ensure that the integrity of a diamond is as exceptional as the moment, commitment or love that it represents.
Please refer to the following links to learn more about how we are working to safeguard consumers' confidence in diamonds:
Technical Contacts
For more information please contact:Livinguptodiamonds@debeersgroup.com