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De Beers > Diamond Journey > Operations > De Beers Mines
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Introduction

De Beers Operations business unit is governed by a mission to DISCOVER, ACQUIRE and MINE diamond deposits in a RESPONSIBLE and ENVIRONMENTALLY FRIENDLY manner, creating value for shareholders and stakeholders alike.

The unit's vision is quite simply to contribute to De Beers position as the leading diamond company, forever. In support of this vision, the unit has adopted three key strategies:

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Operations

Cullinan
In November 2003, De Beers announced that in celebration of the mine's centenary, Premier mine would usher in the new era with a new name. Premier mine, as it had been known for the past 100 years became Cullinan Diamond mine. The name change was first read more...
Finsch
About the regionThe Northern Cape is rich in minerals and mining is a relatively important source of potential business for entrepreneurs. Unemployment and poverty remain high.The mining industry also tends to attract a high number of migratory individuals read more...
Kimberley
About the regionThere is much socio-economic development activity currently in place to improve the Kimberley region. Kimberley mines has forged formal partnerships with the Northern Cape provincial government and the Sol Plaatje municipality to explore read more...
Koffiefontein
About the regionDespite the fact that the mine and supporting businesses employ a large number of the local population, the area is still characterised by poverty. Census data indicates that 57% of the Koffiefontein population are below the poverty line. read more...
Namaqualand
About the regionThe Namaqualand region’s economy is largely dependent on mining. Downscaling and closure of other mines in the area have added to unemployment. Partnerships have been forged with government, communities and other donors to address the read more...
The Oaks
About the regionThe Oaks is situated in rural Limpopo, where poverty is common.The mine addresses this as follows:Local suppliers and contractors are used where possible in order to maximise economic contributions within the region. Social investment read more...
Venetia
About the regionBecause of unemployment in the region,Venetia has been involved in poverty alleviation programmes in which people are taught, mentored and supported sustainable, income generating projects.These range from egg laying and tomato growing read more...

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