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De Beers > Diamond Industry > Market for Diamonds
     MARKET FOR DIAMONDS    

 
Sales and Marketing

Sales

Once sorted, diamonds are blended into selling mixtures in preparation for sale to the DTC's clients, or Sightholders, comprising some of the most experienced diamond manufacturers and dealers in the world.

Through its sales, the DTC supports a wide range of Sightholder business models. These include:

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Market for Diamonds
Diamond Trading Company (DTC)
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Supplier of Choice (SoC)

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