Print this page

Supporting the Communities Where We Operate

De Beers is committed to sustainable development with a strong focus on the communities in which we operate. De Beers is guided by a social investment strategy that targets:

  • Creating opportunities through education, training and business development
  • Community development
  • Biodiversity and conservation

De Beers separates requests into three categories:

  • Donation requests (request for funds)
  • Sponsorship requests (request for funds in exchange for providing De Beers marketing or other promotional opportunity) 
  • Enterprise Development requests (request for business development seed funding)

Donation requests will be evaluated against the following criteria:

  • The organization must be based in Canada and operating in Canada;
  • Charitable organization in good standing with relevant authority;
  • The organization or project should complement the core values of De Beers; and,
  • Priority will be given to events or projects located in the communities in which De Beers Canada operates.

Sponsorship requests will be evaluated against the following criteria:

  • The organization must be based in Canada and operating in Canada;
  • The organizing must be in good standing with relevant authority;
  • The organization or project should complement the core values of De Beers; and,
  • Priority will be given to events or projects located in the communities in which De Beers Canada operates.
  • There is demonstrated value for De Beers to participate such as exclusivity, advertising, promotional opportunity or something similar to enhance De Beers business in Canada. 

Enterprise Development requests will be evaluated against the following criteria:

  • The organization must be based in Canada and operating in Canada;
  • The organizing must be in good standing with relevant authority;
  • The organization or project should complement the core values of De Beers; and,
  • Priority will be given to initiatives located in the communities in which De Beers Canada operates.
  • There is a demonstrated value for the community to see this enterprise developed. 

Generally, financial or in-kind support will not be available for:

  • Religious or sectarian organizations;
  • Political parties, candidates or political organizations;
  • Individuals;
  • Advocacy or lobbying groups or initiatives;
  • Travel, trips or tours;
  • Teams entering into sports competitions or league teams;
  • Activities or organizations wholly outside of Canada that do not extend services to residents of Canada;
  • Programs or services which are the responsibility of other organizations and/or governments;
  • Projects, events or activities which are already funded and where funding by De Beers would put the company into a position of duplication or in competition with other organizations which are funding partners;
  • Projects, events, or activities which would be deemed harmful to the reputation of De Beers; and,
  • Events or activities already funded by De Beers through Impact Benefit Agreements.

Process and timeline for reviews and approvals:

  • De Beers meets several times each years to review submission requests.
  • Submissions should have between 60-90 days lead time to allow for a review and any follow up questions that may be required.

Submitting your request:

To ensure that we have full information when considering your request please complete the appropriate application form (donation, sponsorship or enterprise development).

Applications submitted without the required information or which do not fit into the company’s social investment categories may not be considered.

Complete the request form here.